Adapt every customer experience. Drive measurable growth.

Marketing Cloud is a complete marketing platform designed to help you personalise every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business.

Agentforce Marketing, formerly known as Marketing Cloud, brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalised answers in every channel — 24/7.

Unstructured data is AI-ready with Data 360 to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce — turning content into a live knowledge base.

The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.

Campaigns can now assemble and optimise themselves in Marketing Cloud. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimisation based on the marketer’s goals and guidelines.

Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalising and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalise messaging, optimise performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.

Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring that they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations and consider the reputation and track record of the software provider. Pay attention to data security, privacy and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.

Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalised customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalised interactions and targeted messaging. With powerful analytics, businesses can gain valuable insights to optimise their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.

Salesforce’s marketing suite goes by the name Agentforce Marketing, which is the overall brand covering all of Salesforce’s marketing products, both new and classic. The flagship next-generation product within that suite is Marketing Cloud Next, built natively on the Salesforce platform with AI, Data 360, and Agentforce at its core, turning every campaign into an intelligent, two-way customer conversation. If you are already using Marketing Cloud Account Engagement (formerly Pardot) for B2B marketing automation, you can unlock all the new AI and agentic capabilities of Marketing Cloud Next right alongside your existing setup through Account Engagement+, with no need to switch platforms. And if you currently use Marketing Cloud Engagement (formerly ExactTarget), you can do the same. Basically, every Marketing Cloud Customer is an Agentforce Marketing customer.

Agentforce Marketing is built natively on the Salesforce platform, so it connects seamlessly with your existing Salesforce tools like Data 360, Service Cloud and Data Cloud right out of the box. For your other marketing software and tools outside of Salesforce, it integrates through a wide ecosystem of pre-built connectors and APIs, so your data stays in sync across platforms. That means your team gets a single, unified view of every customer, no matter where that data lives.