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The retail platform built for every touchpoint and any AI.
Salesforce for Retail is the only platform where unified shopper data, retail-native workflows, and governed AI agents operate as one — so every experience feels personal, whether it happens in-store, online, or through AI your customers are already using. No stitching. No rip-and-replace.
Named brands. Real results. Powered by Salesforce for Retail.
What is Agentforce for Retail?
Agentforce for Retail is Salesforce’s AI agent solution built for retailers — automating tasks like order support, marketing, and loyalty management while personalising shopping assistance across omni-channel commerce, service, and in-store.
Building Blocks of Agentforce for Retail
With Agentforce for Retail, your AI agents can address unique retail needs and challenges:
Personal Shopping Assistance
Customer Service Support
Return Management
With Agentforce for Retail, your AI agents can leverage retail data models, resulting in deeper grounding and better accuracy. Some examples include:
Inventory management
Order Management
Product catalogue
Actions are predefined tasks that an agent can perform to fulfil their job based on a trigger or instruction. Some examples include:
Update order
Initiate return
Product suggestion
With Agentforce for Retail, your AI agents can seamlessly access data from various systems instead of
Inventory
Point of sale (POS)
Loyalty Management
Start with pre-built Agentforce skills for your business needs.
Resolve issues faster, anytime, anywhere with AI-powered support.
Agentforce combines AI agents, human expertise, and trusted data — automating tasks, delivering seamless support across every channel. Get started in minutes with pre-built skills, customise with low-code, and set guardrails for smart human escalation.
Drive revenue and efficiency with AI.
Power agentic shopping across owned and syndicated channels with a 24/7 personal shopping assistant, AI platform syndication, and GEO-ready discovery — while automating merchandising tasks and embedding insights into daily workflows.
Turn every channel into a two-way conversation.
Two-way conversations create active relationships where customers get personalised answers, recommendations and have AI agents complete tasks for them on any channel. This extends across service, sales and commerce, so every interaction makes relationships stronger.
Build and customise retail AI agents swiftly for any use case.
Handle any business case. With Agentforce , you can quickly create any agent from scratch using a wealth of industry data, processes and functionality.
AI Prebuilt for your Industry
Quickly start using AI for industry without having to build anything from scratch.
Low Code Tools for Quick Customisation
Build customised agents with clicks not code and implement swiftly.
Built-in Data Security
Take advantage of Einstein Trust Layer for data privacy and security along with industry specific regulatory compliance.
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Agentforce for Retail FAQs
AI agents in retail are sophisticated artificial intelligence systems designed to enhance customer experiences and optimise operations. These tools can handle tasks like presolving customer enquiries, offering personalised product recommendations, and creating and optimising marketing campaigns. By using machine learning (ML) and natural language processing (NLP), AI agents provide 24/7 support, improve efficiency, and drive sales, making them valuable assets for modern retailers looking to stay competitive.
Agentic AI in retail refers to autonomous AI systems that act on behalf of retailers or customers to perform specific tasks. These agents can autonomously make decisions, such as handling returns, recommending products, or optimising marketing campaigns. Agentic AI operates with a high degree of independence, using real-time data to adapt to changing conditions and customer needs, ultimately enhancing operational efficiency and customer satisfaction.
Retail AI agents offer numerous benefits, including enhanced customer service through personalised recommendations and 24/7 availability. They also improve operational efficiency by automating routine tasks, reducing human error, and providing real-time insights, while freeing up store associates for more high-value interactions with customers.
Additionally, AI agents can help in inventory management, predicting stock needs and minimising waste. By analysing customer data, they can identify trends and preferences, enabling targeted marketing and increased sales. Overall, they create a more seamless and engaging shopping experience, boosting customer satisfaction and loyalty.
Agentic AI in retail enhances a variety of use cases across retail organisations. These include:
- Autonomous customer support: Agentic AI makes it possible to offer 24/7 dynamic support agents that can resolve complex issues and even anticipate customer needs based on behaviour and history.
- Dynamic pricing and promotion: Agents take guesswork out of pricing adjustments based on factors like demand, inventory, competitor activity, and customer behaviour.
- Personalised marketing and shopping assistance: Agentic AI can create and deliver marketing messages and product recommendations tailored to a customer's preferences and behaviours.
- Inventory and supply chain optimisation: AI can forecast demand across locations and identify supply chain disruptions early. It can also help shift resources to avoid stockouts or overstocks for a leaner, smarter inventory model that reduces waste and improves availability.
Agentforce for Retail is a comprehensive Salesforce solution that transforms the entire retail organisation. It integrates real-time data and customer insights across all departments, from sales and marketing to inventory management and customer service. By providing a unified platform, Agentforce enhances collaboration, optimises operations, and drives personalised customer experiences. This holistic approach ensures that every touchpoint is seamless, boosting efficiency and customer satisfaction throughout the retail ecosystem.
Agentforce for Retail streamlines retail operations by enhancing customer service, optimising workforce management, and improving sales performance through real-time analytics, scheduling, and training modules.
Agentforce delivers strategic advantages across the retail value chain including:
- Improved efficiency and decision-making to enhance both the customer experience and the bottom line.
- Hyper-personalisation at scale, continuously learning from customer behaviour to deliver accurate recommendations.
- Streamlined operations and reduced costs by spotting inefficiencies and correcting them instantly.
- Clear, data-driven actions faster than ever before to accelerate decision-making.
Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.