What Is Data Analytics? A Guide for Putting Your Data to Work

Data analytics is the process of extracting valuable insights from structured and unstructured data to improve business performance. Learn more.

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FAQ

Data analytics is a skill that anyone can learn. You don't need to be a mathematician or have an advanced degree in statistics to get something from data.

Basic skills like working with Excel and interpreting graphs are simple to pick up, and with the help of user-friendly tools like Tableau, you can get expert insights with just a beginner's understanding.

Understanding how to begin to analyse your data is simple. There are lots of free online courses that teach essential skills like Excel, SQL, and basic statistics.

You can also practise with real-world data using tools like Google Sheets or Tableau.

Business intelligence (BI) is simply looking at past data, like seeing which of your products sold the most. Data analytics, however, takes it further by spotting trends and helping you make future predictions, like guessing future sales based on customer behaviour.