Quote The attendees were the highlight for me – an exceptionally inspiring collection of business people.” The attendees were the highlight for me – an exceptionally inspiring collection of business people.”

- Gian Minns, Gumtree

Event Highlights

 

  • Visionary keynote from Leyla Seka, Senior Vice President, Salesforce and guest speakers - Australian Rugby Union and The Big Issue
  • 30+ power breakout sessions where you will learn how to sell, service, market, and connect with customers in a whole new way
  • Hear from industry thought leaders in financial services, public sector, retail and the not for profit sector
  • Dedicated sessions delivering innovation and customer stories for small to medium businesses
  • Cloud Expo showcasing product demos, innovative partner apps and where you can connect with the experts
  • Connect 1:1 with Salesforce experts at our Success Bars
  • Drop in and learn best practices at the Success Theatre
  • Join Success Circle discussions and set your path to higher ROI

BREAKOUT CATEGORY:
Sales Cloud
Service Cloud
Platform
Marketing Cloud
Analytics Cloud
Community Cloud
Small & Medium Business
Thought Leadership
Industries
Others
  •  

    Registration

    Registration, Cloud Expo and Customer Success Zone Opens
  •  

    Preshow

    Location: Keynote Room
    Speakers
    Derek Laney
    , Head of Product Marketing, Salesforce
    Robert Frati
    , SVP Commercial Sales, Salesforce
    Mark Innes
    , SVP Enterprise Sales, Salesforce
    Katherine Rau
    , The Catch Group
    Marc Thompson
    , Fairfax
  •  

    Keynote

    Location: Keynote Room
    Speakers
    Leyla Seka
    , Senior Vice President, Salesforce
    Dan Bognar
    , VP Sales Engineering, Salesforce
    Robert Wickham
    , RVP Service Cloud/Platform, Salesforce
    Derek Laney
    , Head of Product Marketing, Salesforce
    Steven Persson
    , The Big Issue
    Rob Clarke
    , Australian Rugby Union
  •  

    Lunch

    Served in the Cloud Expo
  •  

    Breakout Sessions

    Grow Sales Faster with Sales Cloud
    Location: Keynote Room
    Sales has always been about building connections, and technology is transforming how we establish and grow those connections. How do today’s successful companies use cutting edge technology to grow sales faster? Come hear from Sales Cloud executives and industry leading customers to learn how your sales teams can be more productive, gain more insight into their business, and engage their prospects to grow sales faster—from anywhere. Be the first to see the newest Sales Cloud features demoed on stage!
    Speakers
    Sean Alpert
    , Senior Director Product Marketing, Salesforce
    Tiang Foo
    , Evernote
    David Palmer
    , Optus
    The Future of Marketing is Making Moments Matter
    Location: Marketers Breakout
    The Customer Journey begins with just one step, but it is comprised of thousands of moments. Do you know which of these moments matter most to your customers? To you? Are you leveraging everything in your arsenal to optimise the known, uncover the hidden, and create entirely new moments that matter to your customers? Join Author and crowd favourite Jeffrey Rohrs as he gets your gears turning in this fast-paced, thought-provoking keynote.
    Speaker
    Jeffrey Rohrs
    , VP Marketing Insights, Salesforce
    Delivering Product to People Experience with Community Cloud
    Location: Business Breakout
    Continually improving brand image and customer experience - learn how eWAY, a thought leader in technology and community engagement, leverages Community Cloud to create a superior end to end customer experience. Michael Stone, SVP of Community Cloud will also share his expertise in all things community - including partner, customer and employee communities.
    Speakers
    Michael Stone
    , SVP Marketing, Community Cloud, Salesforce
    Adi Kuruganti
    , VP Product Management, Salesforce
    Matt Bullock
    , eWAY
    The Future of Technology
    Location: Thought Leaders Theatre
    Will machine learning render knowledge workers redundant? The answer may lie in a new shift from personal computing to intimate computing. Join Peter Schwartz for an update on the latest in data science and artificial intelligence and its impact on our futures.
    Speaker
    Peter Schwartz
    , SVP Strategic Planning, Salesforce
    Startup Mythbusters, Secrets of Success
    Location: Thought Leaders Theatre
    Examining commonly held misbeliefs of what makes a business successful. Join startup world veteran Ludovic Ulrich for advice on how to get your startup fired up.
    Speaker
    Ludovic Ulrich
    , Head of Startup Relations, Salesforce
    Beyond NPS: What Net Promoter Scores Really Say about Customer Service
    Location: Advantage Breakout
    What does your Net Promoter Score (NPS) tell you besides how loyal your customers are? In this session, you will learn how to easily measure your NPS, and combine it with Salesforce data to drive happier customers, manage team performance, and spot product or service problems before they happen to give your teams a sustainable competitive advantage.
    Speaker
    Tim Maly
    , COO & CFO, Survey Monkey
    Innovation & Disruption in Financial Services
    Location: Industries Breakout
    In Financial Services, like most industries, the game has changed. Customers expectations of how they expect to engage in their financial world have been shaped by their experiences outside it - by how they order a cab, or book accommodation. The rapid rise of mobile and social technology, of connected machines and devices and the resulting data explosion bring boundless opportunities and threats. Innovation, disruption and change are the order of the day.

    Join us to explore how two companies are responding to this unprecedented period of change - one an established icon of the industry, the other a disruptor, pioneering a bold new business model.
    Speaker
    John Moran
    , Regional VP Financial Services, Salesforce
    Lee Marshall
    , Solution Engineer, Salesforce
    Neil Roberts
    , Harmoney
     
  •  

    Breakout Sessions

    Deliver the Future of Customer Service Today with Service Cloud
    Location: Keynote Room
    Customer experience is overtaking product and price as the #1 brand differentiator. How is your company leveraging this industry change? Join us to learn how the most successful organisations are using Service Cloud to transform their businesses with a service-first strategy. Come learn how to prepare your organisation for the future and drive customer satisfaction by delivering more personalised service in a smarter and faster way than ever before.
    Speakers
    Paul Baptist
    , Principal Sales Engineer, Salesforce
    Micah Joel
    , Principal Sales Engineer, Salesforce
    Nathan Rogers
    , Manly City Council
    The Journey is the Reward, Introducing Marketing Cloud
    Location: Marketers Breakout
    Your customers are on a journey. At every turn, they have choices - choices to engage with, buy from, or walk away from your brand. The stakes are high, if you don’t lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they’ll find someone who does. Join us to learn how the world’s most powerful brands are building 1:1 customer journeys across email, mobile, social, web, and more.
    Speaker
    Sarah Carver
    , Product Marketing Manager, Salesforce
    Run your Business Better using Salesforce: How Salesforce Uses Salesforce
    Location: Business Breakout
    Our customers and prospects are intrigued by how Salesforce uses Salesforce. We've grown into ~$5 Billion company that powers our business on Salesforce. In this session, you'll get a behind the scenes look at Salesforce’s use of the application through the sales lifecycle. From Web and Social Marketing, to Lead Capture, through to Lead Development and Opportunity Management, you'll hear our tops tips on how to leverage the power of Salesforce to help give you an unfair advantage.
    Speakers
    Ashwin Thomas
    , SMB Sales Manager, Salesforce
    Ben Turner
    , Director Sales Development, Salesforce
    Chad Pearce
    , Senior Manager Digital Marketing, Salesforce
    The Future of Sales is Creating Customer Consensus
    Location: Thought Leaders Theatre
    The average B2B buying-group now includes 5.4 different stakeholders from across departments, business units, geographies, and functions; and as the number and diversity of stakeholders goes up, the probability that the group will achieve meaningful consensus goes down dramatically. These diverse customer groups will struggle to achieve the consensus required to take any new action at all, and of those that do agree to take new action and make a purchase, the majority will resort to the cheapest option.

    Faced with this situation, most sales professionals pursue a strategy to of tracking down each stakeholder and winning them over individually. Unfortunately, this approach fails to address the underlying group-dysfunction that reduces the likelihood that the supplier will sell a high-quality or profitable deal, or that the customer will take any action at all.

    CEB Sales Leadership Council has identified the activities that high-performing sellers take to reduce stakeholder group-dysfunction by 31%. This reduction translates to a 68% increase in the likelihood of a higher-cost suppliers winning the deal, and a 23% increase in the likelihood of selling additional future offerings.
    Speaker
    Jonathan Tabah
    , Corporate Executive Board (CEB)
    AUDIENCE: Author Jeff Rohrs
    Location: Thought Leaders Theatre
    Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and that’s exactly why we pay to reach them through advertising. But what about your proprietary audiences—subscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your company today.
    Speaker
    Jeffrey K Rohrs
    , Author and VP Marketing Insights, Salesforce
    Accenture: The Journey to Digital Transformation with Salesforce
    Location: Advantage Breakout
    Due to the increased demand for highly intelligent, social and customer focused technology solutions, SaaS has never been more relevant to the Australian market. However, there is an increasing challenge to implement SaaS solutions with an enterprise wide mindset and working out how Salesforce plays a part in digital transformation is a topic most businesses are faced with. Come and join Accenture’s SaaS leaders as they discuss how they are helping numerous clients address this challenging, yet exciting opportunity and how you can embrace the tools we now have available thanks to Salesforce to transform your business.
    Speakers
    Matt Payne
    , Managing Director - Accenture Emerging Technologies, Accenture
    Making Government IT Successful - One Step at a Time
    Location: Industries Breakout
    In order to succeed, government needs to utilise new tools to connect beyond traditional means. Globally however there has been a cheqeured history of failed projects and cost overruns. Come and hear from International and State Governments who have discovered the trick not just to running a single successful project, but building an environment where substantial transformation is built one step at a time.
    Speakers
    Kristen Russell
    , Ex-CIO, State of Colarado
    Joe Young, Director
    , Service Reform, Department of Social Inclusion (DCSI SA)
     
  •  

    Breakout Sessions

    Welcome Salesforce Wave the Analytics Cloud
    Location: Keynote Room
    The world is exploding with amazing new data about your customer: mobile devices, social networks, product sensors. With the Analytics Cloud, you can connect any data, from any source, to everyone in your company. Join leaders from innovative companies who are uncovering new insights and opportunities from any device.
    Speakers
    Leandro Perez
    , Director Product Marketing, Salesforce
    Neil Roberts
    , Harmoney
    How To Build A Social Media Powerhouse
    Location: Marketers Breakout
    Join this session to find out what leading companies are doing to scale, monetise, and increase the ROI of their social media programs. Hear how a customer is bringing Social Media to the centre of their organisation.
    Speakers
    Kevin Doyle
    , Marketing Cloud Executive, Salesforce
    Eddie Cliff
    , Principal Solutions Engineer, Salesforce
    Get the Salesforce Advantage: SMB Customer Panel
    Location: Business Breakout
    Salesforce solutions were built for small businesses. In this session you'll hear first hand from local companies the reason they've chosen Salesforce to run their business and how it's helping give them an unfair advantage against their competition.
    Speakers
    Stefan Pfister
    , Commercial Sales Manager, Salesforce
    Grant Ellison
    , Comms Choice
    Miranda David
    , Unleashed
    Matt Bullock
    , eWAY
    Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
    Location: Thought Leaders Theatre
    How can B2B marketers keep the pipeline fully stocked with a steady flow of high-quality leads? It’s easy - just be appealing, be available and be smooth! Join us as we cover strategies for attracting leads, promoting your content, and optimising your conversions.
    Speaker
    Matt Sweezey
    , Author and Evangelist, Salesforce
    Creating Effortless Experience
    Location: Thought Leaders Theatre
    To Build Loyalty, Companies Need to Stop Trying to "Delight Customers" and Start Thinking "Make It Easy". Join CEB as they debunk some of the commonly held myths of customer excellence.
    Speaker
    Jonathan Tabah
    , Corporate Executive Board (CEB)
    Security Made Simple - Protecting Your Salesforce Data
    Location: Advantage Breakout
    Cloud services are delivering unprecedented flexibility, agility with levels of trust not previously available to small business. The last mile is the mobile device, used at an internet cafe or a friend's house it can be easy to get anxious about all these unverified networks. The next genereation of security tools and techniques places the emphasis on the user and not the device, effectively creating mobile perimeters of trust. If you'd like to secure your team, join us for a friendly chat about the issues and solutions.
    Presented by Sophos
    The Customer Success Platform for Not for Profits
    Location: Industries Breakout
    Join this session to hear from three not for profits who are leveraging Salesforce to connect with their communities, drive change and transform lives. You will hear from the Olga Tennison Autism Research Centre who have developed a Salesforce based autism spectrum disorder early diagnosis solution; YMCA Victoria who measure the social outcomes of multiple youth and community development programs using SocialSuite; and Greenfleet who use Salesforce to manage its members and support for its carbon offset programs.
    Speaker
    Wojciech Nadachowski
    , Olga Tennison Autism Research Centre
    Michelle Sheehan
    , Greenfleet
    Paul Turner
    , YMCA Victoria
     
  •  

    Afternoon Tea

    Served in the Cloud Expo
  •  

    Breakout Sessions

    Build Apps Fast, Build Business Faster with Lightning Apps
    Location: Keynote Room
    Speed and innovation are today’s currency for business as the onslaught of disruptive technologies open up new opportunities. Hear how you can use Salesforce1 Lightning to transform IT to innovate and leapfrog your competition. Learn how to build engaging customer-facing apps and connect them to your business process. Then, see how easy it is for anyone to build mobile apps for employees to work faster from anywhere.
    Speaker
    Kayne Burk
    , Product Marketing Manager, Salesforce
    Mobile: Tomorrow & Beyond
    Location: Marketers Breakout
    From a simple campaign, which could start tomorrow; to an inspirational look at what the future of Mobile could hold for you; 2015 truly is the year of the small screen, making a big difference.

    Join us to find out how Salesforce Marketing Cloud clients have incorporated Mobile into the customer lifecycle. Learn how to start with a simple campaign to increase sales, before scaling to a Mobile-First, fully integrated solution; powering millions of conversations which drive customer engagement across all channels.
    Speakers
    Karli Smith
    , Senior Business Consultant, Salesforce
    Lucy Brindley
    , Head of Mobile Marketing, Salesforce
    Miguel Leone
    , Cinder
    Simon Maizels
    , Harris Farm
    Cross the Finish Line: An Ironman Strategy for Driving Adoption
    Location: Business Breakout
    Planning your adoption strategy is like preparing for the Ironman - it's all about making the smart decisions that lead to success. You don't have to make those decisions alone. Join Wayne McCulloch, SVP Salesforce University, as he discusses how you can enable your team to drive success for your organisation even faster with the right coaching.
    Speaker
    Wayne McCulloch
    , SVP Salesforce University, Salesforce
    Is Unconscious Bias Holding Us Back? Sponsored by Femmeforce
    Location: Thought Leaders Theatre
    We are impacted in all areas of our life by unconscious bias. We all like to think of ourselves as being open-minded and objective, but consistently research has proven that the values and beliefs gained from our family, cultural background and experiences influence how we think, behave and view others. If you were told the CEO was joining us shortly you'd probably picture in your mind a white, middle-aged male about to enter the room. In business bias can be costly. It can cause us to make decisions that are not objective; and ultimately we miss opportunities. Join our panel of senior leaders as we debate this topic and hear from them first hand on their experiences. Sponsored by Femmeforce.
    Speakers
    Wendy Johnstone
    , Head of Marketing, Asia Pacific, Salesforce
    Kristen Russell
    , Deloitte
    Jim Cassidy
    , rampersand
    Customer Service the Small Business Way
    Location: Advantage Breakout
    Keeping customers happy is essential to growth as a small business. Designed for speed and built for scale, Desk.com gets your fast-growing company up and running with support in just hours with everything you need to deliver fast, awesome customer service. Join us to see how productivity tools help agents close cases faster, a user-friendly knowledge base drives consistency and correctness for agents and for self-service support, and how connecting customer service to other critical parts of your business creates a complete 360-degree view of your customers to personalise every interaction.
    Speaker
    Becca Krass
    , Director of Product Marketing, Salesforce
    Reimagining Retail: Salesforce is Transforming the Retail Customer Experience
    Location: Industries Breakout
    Join this session to learn how you can create best practice personalised customer journeys for retail using the Salesforce Sales, Service and Marketing platforms.
    Speakers
    Stuart Coleman
    , Senior Marketing Consultant, Salesforce
    Alex McDonald
    , Principal Solution Engineer, Salesforce
     
  •  

    Locknote

    Power of Creativity
    Location: Keynote Room
    Creativity is one of the last remaining competitive advantages companies have today. This presentation is a celebration of the power of creativity in solving any problem – big, small, social, political, economic or environmental. It works from the premise that ‘Creativity has the power to change the world, but Fear has the power to stop that from happening. The most successful leaders and organisations of the future will be the ones that can successfully balance both’.

    The presentation is built on real life experience and explores innovative ideas, creative techniques, cultural change and problem solving. It weaves together real stories about the creation of Earth Hour, being a CEO of a leading company and climbing Mount Everest. The consistent take out has been ‘that has inspired me to think differently about how we work and be braver in my decisions’.

    Ultimately a combination of creativity, idea generation, leadership, culture change, problem solving, innovation, bravery and adventure all wrapped up into one real life personal journey. It also offers practical and useful advice in a unique and plain speaking way.
    Speakers
    Todd Sampson
    , CEO, Leo Burnett
  •  

    Cocktail Reception

    Location: Cloud Expo
    Join the Salesforce team and your peers in the Cloud Expo to wrap up the day.
* Agenda subject to change