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Salesforce. The #1 AI CRM.
Humans and agents drive customer success together.
Agentforce transforms Sales, Service, Commerce, Marketing, IT, and more by uniting apps, data, and agents on one trusted platform. Now every department is an engine for growing customer success — from Sales following up on every lead instantly to Service delivering 24/7 expertise. Proven ROI, delivered.
Salesforce is trusted by:
Getting started is simple with Starter Suite.
Our all-in one small business solution, Starter Suite, brings sales, service, marketing, and Slack together in a single, easy-to-use app. Then scale seamlessly as you grow – no matter how large your business becomes.
$35 AUD/user/month See full pricing
Choose the CRM plan that's right for you
Starter Suite
The simple CRM suite with marketing, sales, service, and commerce.
$
35
AUD/User/Month
- Grow your business with ready-to-use marketing, sales, service, and commerce tools - all in one place.
Pro Suite
The flexible CRM suite with even more marketing, sales, service, and commerce tools.
$
140
AUD/User/Month
- Want more? Pro Suite gives you all the features of Starter, plus automation, app integration, and customisation.
Enterprise
The CRM for sales with more flexibility and web API.
$
231
AUD/User/Month
- Everything in Pro Suite plus Advanced Pipeline Management, Deal Insights, Agentforce and more.
This page is provided for information purposes only and subject to change. AI can be added to Enterprise and above. Contact a sales representative for detailed pricing information. Starting prices shown. Transaction fees apply. Billed monthly or annually. Contract may be required.
2M+ Salesforce support requests handled by Agentforce and counting.
Everyone talks the AI talk. We’re walking the walk. With 85% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce is the real deal. See how we did it – and how you can, too.
Salesforce is the platform
for the Agentic Enterprise.
Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.
Keep growing with the world’s #1 AI CRM.
Agentforce
Build and customise autonomous AI agents to support your employees and customers 24/7.
Small Business
Help small businesses sell smarter and support faster in a single app.
Sales
Connect teams, close more deals, and simplify your sales process.
Service
Manage customer support cases faster across every channel.
Marketing
Easily build, personalise, and optimise campaigns and journeys.
Commerce
Engage buyers online and in-store with B2C and B2B commerce.
Artificial Intelligence
Bring predictive and generative AI experiences to any workflow, user, department, or industry.
Data 360
Unify all your data to power personalised engagement at scale.
Agentforce 360 Platform
Connect your teams and data with apps built in clicks, not code.
Slack
Power productivity, automate work, and connect with customers.
Tableau
Get powerful insights from any data, anytime, anywhere.
MuleSoft
Connect any app, data, or device — in the cloud or on-premises.
Launch faster with 16+ Agentforce solutions, built for your industry.
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernise faster, go to market sooner, and deliver value from day one.
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Retail
Acquire profitable customers faster with unified, real-time data.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Professional Services
Increase client trust, recruit and retain the right talent, and build a vibrant work culture.
Technology
Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
Salesforce on Salesforce: Our Customer Zero Success
AI-Powered sales productivity
Discover how our ANZ sales team reclaimed 49% of their time and drove a 35% increase in win rates by letting AI agents handle admin and streamline lead nurturing.
Smarter customer service at scale
See how our contact centre staff are partnering with agents to resolve 85% of queries without escalation.
Marketing that drives qualified leads
Learn how our marketing team uses conversational AI to deliver a 36% increase in lead volume and a 40% reduction in time spent qualifying website prospects.
See why analysts agree Salesforce should be your Agentic AI partner.
Become an Agentblazer.
Learn essential AI and Agentforce skills required to shape the future of work for free.
We believe that business is the greatest platform for change.
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Get started today.
There's nothing to install. No credit card required. Free for 30 days.
Frequently Asked Questions
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.