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Humans and agents drive customer success together.
Agentforce transforms Sales, Service, Commerce, Marketing, IT, and more by uniting apps, data, and agents on one trusted platform. Now every department is an engine for growing customer success — from Sales following up on every lead instantly to Service delivering 24/7 expertise. Proven ROI, delivered.
Chief Digital Officer, Fisher & Paykel
Rudi Khoury
To deliver luxury service, Fisher & Paykel needed a faster, more accurate way to help customers. With Agentforce, customers get immediate, effective support, reducing the need for technician visits.
CEO, One NZ
Jason Paris
One NZ set out to simplify their prepaid offerings and migrate hundreds of thousands of customers to seven improved plans. With Agentforce, existing customers can easily understand and pick a new plan on-demand.
VP, Strategy & Transformation, PepsiCo
Tracy Matis
Business Owner of Salesforce ONE.CRM & Customer Care, Volkswagon
Stephanie Paetow
Agentforce will enable us to have personalisation across those customer journey pre-sales sales and after sales. Every touch point, at the right time with the right message, based on a 360° view.
CEO, reMarkable
Phil Hess
It’s like this collaboration that we’re seeing between agents and humans. It’s not us versus them; it’s we. Suddenly, it’s this way of working that lets teams move at their natural tempo. This is the perfect tool for a team to run at speed. Salesforce can deliver digital labor, and I get to wake up in the morning, thinking about customers.
SVP, Global Customer Success, OpenTable
George Pokorny
People don’t want to wait to get their question answered. What would happen if the diners aren’t getting what they need? Now they’re angry. “Hey, you sloughed me off to a bot. It didn’t answer me, and I’m grumpy.” And so now when you have that interaction with a human agent, we have to dig ourselves out of this hole. Maybe we answer the question very quickly, but they’re always going to remember, “hey that didn’t work out well the first time.” The dream I have is that Agentforce answers more questions, more quickly. Success with Agentforce is deflecting the questions that our customers have, so fewer things get escalated to a human, the diners are getting their questions answered quickly, and we’re able to take care of it without a human resource.
Grow fast with our free CRM.
See value from day one with our free, all-in-one CRM built for small businesses. Stop juggling spreadsheets and disconnected apps. Bring customer activity, pipeline, marketing campaigns, and service cases into one place. Start getting more done day-to-day and get full visibility into your business. Free.
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Choose the CRM plan that's right for you
Starter Suite
The simple CRM suite with marketing, sales, service, and commerce.
$
35
AUD/User/Month
- Grow your business with ready-to-use marketing, sales, service, and commerce tools - all in one place.
Pro Suite
The flexible CRM suite with even more marketing, sales, service, and commerce tools.
$
140
AUD/User/Month
- Want more? Pro Suite gives you all the features of Starter, plus automation, app integration, and customisation.
Enterprise
The CRM for sales with more flexibility and web API.
$
231
AUD/User/Month
- Everything in Pro Suite plus Advanced Pipeline Management, Deal Insights, Agentforce and more.
This page is provided for information purposes only and subject to change. AI can be added to Enterprise and above. Contact a sales representative for detailed pricing information. Starting prices shown. Transaction fees apply. Billed monthly or annually. Contract may be required.
2.5M+ conversations handled by Agentforce and counting.
Everyone talks the AI talk. We’re walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce is the real deal. See how we did it – and how you can, too.
Salesforce is the platform
for the Agentic Enterprise.
Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.
Keep growing with the world’s #1 AI CRM.
Agentforce
Build and customise autonomous AI agents to support your employees and customers 24/7.
Small Business
Help small businesses sell smarter and support faster in a single app.
Sales
Connect teams, close more deals, and simplify your sales process.
Service
Manage customer support cases faster across every channel.
Marketing
Easily build, personalise, and optimise campaigns and journeys.
Commerce
Engage buyers online and in-store with B2C and B2B commerce.
Artificial Intelligence
Bring predictive and generative AI experiences to any workflow, user, department, or industry.
Data 360
Unify all your data to power personalised engagement at scale.
Agentforce 360 Platform
Connect your teams and data with apps built in clicks, not code.
Slack
Power productivity, automate work, and connect with customers.
Tableau
Get powerful insights from any data, anytime, anywhere.
MuleSoft
Connect any app, data, or device — in the cloud or on-premises.
Launch faster with 16+ Agentforce solutions, built for your industry.
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernise faster, go to market sooner, and deliver value from day one.
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Retail
Acquire profitable customers faster with unified, real-time data.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Professional Services
Increase client trust, recruit and retain the right talent, and build a vibrant work culture.
Technology
Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
Salesforce on Salesforce: Our Customer Zero Success
AI-Powered sales productivity
Discover how our ANZ sales team reclaimed 49% of their time and drove a 35% increase in win rates by letting AI agents handle admin and streamline lead nurturing.
Smarter customer service at scale
See how our contact centre staff are partnering with agents to resolve 85% of queries without escalation.
Marketing that drives qualified leads
Learn how our marketing team uses conversational AI to deliver a 36% increase in lead volume and a 40% reduction in time spent qualifying website prospects.
See why analysts agree Salesforce should be your Agentic AI partner.
Become an Agentblazer.
Learn essential AI and Agentforce skills required to shape the future of work for free.
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Frequently Asked Questions
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications, powered by agentic AI and data. This enables every department to work as one, including sales, service, marketing, commerce, and IT.
Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
You can learn more about what Salesforce is and what Salesforce does by visiting our official resources.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI (part of our Agentforce technology) is used to:
- Automate complex workflows like lead qualification or service case resolution
- Predict business outcomes, such as identifying deals that are likely to close
- Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises.
Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need (like sales, service, commerce, or marketing) and easily add more functionality as your business grows. This ensures you only pay for what you use. It also means you’ll have an AI and CRM platform that can grow with your business.
Yes, Salesforce offers a free CRM suite with sales, service, and marketing for a maximum of two users. This free CRM can help your business establish a system to help you grow without committing to a paid plan. For many teams, it’s the next logical step beyond spreadsheets and disconnected docs.
Yes. As part of our Marketing Cloud Engagement suite, we offer an email marketing platform. This tool connects your CRM data to your marketing emails, allowing you to send more personalised emails and automate parts of your customer journey. On top of this, it has templates, drag and drop editors, testing tools, and detailed performance reports.
Salesforce supports every type of business that engages with customers. We also have products for specific industries, including those that are more heavily regulated.
Some of the key industries Salesforce supports in Australia include: