What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.
The best ecommerce technology providers build their end-to-end platform around what’s most important — the customer. Here's why it's essential to have a connected customer platform to deliver exceptional experiences.
Many companies describe themselves as "customer-centric" – but are they? Bob Evans of Cloud Wars reveals why they need to be, now more than ever.
We researched how blockchain can add value to financial services, media and entertainment, healthcare and life sciences, retail and consumer products, insurance, and education. Here's what we found.
Public health agencies and healthcare providers can repurpose the healthcare technology developed during the pandemic to streamline their processes and workflows.
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
From apps to mobile wallets, BOPIS to 5G, these are the mobile technologies that your brand can’t afford to leave behind.
With evolutions in digital engagement platforms, AI, and automation; marketers have unprecedented ability to scale personalization and loyalty.
Get the Salesforce perspective on blockchain technology — it's set to alter how we share, authenticate, and transmit information.
Get ready to unify your data, optimize your campaigns, and create the personalized experiences your customers want.
