Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
February 2020 Summary from FAccT 2020 CRAFT Session AI Ethics practitioners in industry look to researchers for insights on how to best identify and mitigate harmful bias in their organization’s AI solutions and…
Are you underwhelmed with how your incentive and rebate programs are performing? Here’s how you can boost efficiency, loyalty, and profits.
Learn how to win over loyal customers with strategic pain point analysis, efficient self-service tools, and intelligent automation.
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
Elevated customer expectations, a bump in digital investment, and a concentration on customer service as a career path are changing the industry forever. These Trailblazers are refusing to be left behind.
SMBs are investing in enhanced training for their support agents in response to growing customer expectations.
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
