CMO

What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.

Salesforce CMO Sarah Franklin kicks off a series of chats with industry-shaping marketing leaders.

Frank Cooper III, CMO of BlackRock discusses the evolution of corporate purpose with the head of global marketing for Salesforce.org.

Furniture retailer Ethan Allen’s CMO shares how they create bespoke customer experiences that anticipate a customer’s needs – and how you can create them, too.

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?

Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.

Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown.

What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?

Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.

We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.