
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.

Ordering Snacks? How Data Helps Kellogg Fill Your Cart
The food producer uses advanced analytics to suggest products that maximize shelf revenue for its retail customers.

REPORT: Nearly 90% Of Buyers Say The Experience You Provide Matters as Much as Your Products or Services
What do customers need and expect from your business today? We surveyed more than 13,000 consumers and nearly 4,000 business buyers to find out.

Doing More With Less This Holiday Season? AI Retail Merchandising Can Help
AI product recommendations can increase revenue and engagement and create a more delightful customer experience. Here’s what adding AI to your commerce stack can do for your business.

What Are Your Customers Really Saying? Learn How To Expand Their Feedback
Feedback takes on new value when you connect it to customer data and artificial intelligence.

Is Your Company Getting Hit by the Supply Chain Crisis? Try These Tactics
Even though there’s no one company or person that can clear jam-packed ports, companies do have the power to make things better. It starts with transparency and proactive service.

Financial Services Are Missing the Mark With Customers — Here’s Why
Our research reveals firms must wrangle data better and track the entire customer journey to meet rising expectations.

Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.

Savvy Executives Have These 5 Skills — Here’s How To Develop Them
The priorities for the C-suite are changing. Here’s what is most important to company leadership in tumultuous times.

6 New Marketing Cloud Features To Help You Power Personalization
The latest Marketing Cloud release will optimize how you use data to personalize content for your customers.