CSA built a complete customer engagement solution, fronted by robust B2B Commerce and supported by digital rights management, search, automation, and customer service — cloud-based solutions, most of them from Salesforce.
How you can start adapting to changing customer expectations by providing the level of service that shoppers now demand.
Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view that uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360.
Having a reputation management strategy is increasingly important in today's online retail world where customers rely on reviews. Here's how you can boost your customer experience and increase customer satisfaction.
As a Marketing Cloud Specialist for the last year at Salesforce, I've noticed our most successful Marketing Cloud customers do these things. Here are five actionable tactics.
As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.
We're bringing together Marketing Cloud and Dropbox to streamline your marketing content processes.
Today’s successful businesses have the foresight to realize that to remain financially stable, they must be proactive in managing their environmental and social purpose.
If we wanted to retain and grow our customer base, it was time to personalize how we communicated with patients and effectively get them faster access to care — on their own terms.
Trailblazers around the globe will be able to use the first enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement. Learn how.
