Customer Journey

Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.

Many businesses may not realize that the marketing strategies that engage customers can also be applied internally to engage employees and improve retention.

How is online customer service changing, and how can businesses keep up? Here are the key things you need to know to deliver exemplary customer care.

Here are nine statistics about the state of shopping today to inform your customer experience strategy that spans commerce, marketing, and service.

Success Cloud helps personalize customer relationships by putting the customer first, planning for the entire customer journey, and transforming ways to think and work.

Success Cloud offers Trailhead modules for anyone who wants to become a Salesforce expert with always-on, free, and fun tutorials.

Many resellers have great relationships with customers, but lack the ability to deliver consistently branded messages to them. Here’s how to do that.

Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.

Salesforce sits down with Uber CEO Dara Khosrowshahi on the future of Uber, the future of transportation, and why a strong values-driven culture is so crucial to long-term business success.

Hear from musician and entrepreneur Natasha Miller, Founder and CEO of Entire Productions, on the value Salesforce CRM brings SMBs like hers. As you'll read Salesforce CRM allows her to grow the business, build customer relationships, streamline processes, and be way more productive than ever.