How Accenture and Salesforce Are Reinventing B2B Sales
Learn to empower your B2B sales teams, enable your buyers, and influence decisions.
How To Make Your Mobile App Experience Stand Out in the “Attention Economy”
Billions of mobile apps are downloaded each year. One-quarter of them are accessed only once. How do you stand out from the pack and keep mobile users engaged?
Why the Future of Utilities Is All About Adding Value to Customer Experience
By disentangling customer information siloed across multiple systems, utilities can unite marketing, sales, and service to give customers the experiences they want.
Why AI Is a Merchandiser’s Best Friend
With the shift to a digital-first world, a customer-centric approach to commerce has become essential. AI can help.
How To Get Your Customer To Stay With Your Travel Rewards Program
Travelers are acting on their pent-up wanderlust. But are points and miles enough to keep them loyal for the long-term?
How T-Mobile Became the #2 U.S. Telecom – and Increased Market Share 5X in a Year
This is how the T-Mobile President and CEO increased market cap to $165 billion, jumped from 20 to 100 million customers, and increased the company stock price 70%.
The Complete Guide To Enterprise Sales
Enterprise sales is not about selling products. It’s about delivering outcomes. We need to understand where the customer wants to go and work with executives at that company to get there. If this sounds complicated, don’t worry. We’ll break it down.
Online Grocery Sales Have Doubled — Is Your Store Ready To Serve?
Here’s how online grocery stores can boost sales with better customer convenience and online product information – now.
How e.l.f. Beauty CMO Kory Marchisotto Takes “No” as a Challenge
Salesforce CMO Sarah Franklin travels the country to meet with industry-shaping marketing leaders.
What Does It Really Mean To Be a Customer-Centric Company?
Many companies describe themselves as "customer-centric" – but are they? Bob Evans of Cloud Wars reveals why they need to be, now more than ever.