Data

Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.

You may have heard of the Data, Information, Knowledge, Wisdom (DIKW) pyramid, but just imagine what kind of wisdom you would — or more likely wouldn’t — gain if the quality of the data…

Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.

Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.

Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.

It's much harder to collect data on the inclusion aspect of DEI, but it's more important in a work-from-anywhere era. Follow these tips to measure just how inclusive your company is.

How government agencies can harness public health information to enhance health and human services and build trust.

Customers are increasingly hesitant to share personal information. Here are some ways media companies can ease those fears and build a trusting relationship.

Team USA is using data in new ways to gain powerful insights. Check out these Tableau dashboards and draw lessons for your business.

The latest Marketing Cloud release offers new features to help you optimize how you engage with your customers and your teams.