In consumer shopping, each cart belongs to one person. But when it comes to B2B, purchasing is almost always a team sport. Traditional ecommerce platforms force business buying groups into a single-user box.…
Ecommerce teams spend hours every week clicking through menus, searching for deeply buried tools, and manually reconciling product data across channels. The August 2026 release fixes that frustration by handing you the keys…
For B2B organizations, the digital storefront has become the central hub for driving growth. However, many B2B buyers abandon standard digital storefronts when they cannot find the right items quickly. If your storefront…
B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between…
The June 2026 release is the largest, most impactful update yet for Commerce Cloud. As agentic AI transforms business operations and consumer behaviors, we’re rolling out major innovations to help digital teams meet…