Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they
Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just…
At Salesforce, we believe that the business of business is to make the world a better place. This higher purpose is best expressed in our drive to establish Equality for All, which means working together to create a world where everyone has equal rights, equal pay for equal work, equal access to
As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here? Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your
You’ve probably seen the following scenario play out before: A team improves efficiency and claims it created value for the business. But the value doesn’t materialize outside the department. Still, the team celebrates while others struggle to understand where the benefits went. So what happened
Amazon’s purchase of Whole Foods, the latest move in its retail-domination strategy, has us asking a new batch of questions. What does this new acquisition mean for the average customer? For the grocer? For the retailer? For the marketer? No matter what industry you come from, marketers everywhere