Enterprise sales is not about selling products. It’s about delivering outcomes. We need to understand where the customer wants to go and work with executives at that company to get there. If this sounds complicated, don’t worry. We’ll break it down.
Meet customer and employee expectations by connecting your voice channel to your CRM with any of our telephony partners.
Building a powerful, aesthetic site with Experience Cloud requires vision and preparation. What it doesn't require is the ability to code. A Salesforce Trailblazer explains.
Valpak's Director of Marketing Strategy and Operations discusses how the company uses account-based marketing to gain a full account view, bring internal teams together, and personalize messaging for prospects.
Our Global Webinars CoE shares in-depth expertise on how to host effective live webinars to engage customers and prospects – and send qualified leads to Sales.
WatchBox, an online platform for buying, selling, trading, and marveling over pre-owned luxury watches like Rolex and Patek Philipe, shares how they develop consumer confidence and authenticity in an online vertical plagued by fakes.
What should communications service providers be planning now that businesses and consumers expect more than just phone service and streaming? 5G possibilities like omni-channel touchpoints, experiential perks and services, and an expansive partner ecosystem.
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
