Imagine an e-retailer struggling to personalize the online experience for its loyal in-store customers. With Salesforce Data Cloud’s Real-time Identity Resolution, as soon as an offline customer browses the website or mobile app…
In an era where every enterprise thrives on intelligent insights, the ability to unify, activate, and reason on your most critical business data is paramount. For years, Salesforce has empowered organizations with the…
Not all agents are the same, especially when it comes to enterprise tasks Building AI agents for CRM is much more than deploying a Large Language Model (LLM). An enterprise agentic system needs…
Casting the widest possible net no longer works. Instead, your marketing strategy should use AI to target a narrower audience, according to some experts.
As AI adoption accelerates, companies need internal policies that empower employees while managing risks. Learn how to build clear, trusted AI guidelines grounded in transparency, innovation, and practical steps.
Today’s sustainability landscape offers a powerful opportunity for fresh thinking and inclusive collaboration. Recognizing this, Salesforce, the World Economic Forum (WEF), and Deloitte came together to co-found UpLink, a global initiative that identifies…