Salesforce Blog — News and Tips About Agentic AI, Data and CRM

Why CRM Is the Trusted Foundation of the Agentic Enterprise

CRM isn’t just data storage. It’s the memory, logic, and governance that give AI agents the context and rules to get real work done.

An illustration of a woman working at a laptop with icons suggesting agentic AI surrounding her

A woman in business attire walks up a staircase whose surface resembles a ruler: AI agent evaluation

Laura Hilgers

Evaluation tools for agents are still an emerging technology, but there are plenty of ways to assess your agent’s performance today.

Jody Farrar

Let’s explore what Salesforce does, the ways it helps strengthen customer relationships, and how the world’s #1 AI CRM empowers businesses to create limitless digital labor with autonomous agents.

Illustration of two people pushing against and oversized speech bubble that's split jaggedly down the middle, signifying a broken conversation.

Denise Martinez

Take a note from human communications patterns to learn how to spot potential trouble sources with AI interactions.

An illustration of developer sitting in front of computer. Dark purple background with software motifs around developer.

Amanda Lane

Bad environment management is killing your AI agent projects before they start.

Man in harness cleaning data from a wall of numbers

Laura Hilgers

Prepping your data requires time, labor, and tech tools. Here are five cost-effective ways to do it.

Editors' Picks

1

LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

Patrick Stokes
2

Think AI Agents Are Impressive Now? Just Wait

Lisa Lee
3

What is Trailhead? All About Salesforce’s Free Online Learning Platform

Andy Bergman

Featured Series

Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

See All Stories

How to increase sales: A woman uses a tablet.

Marcus Chan

Boosting your sales can drive significant revenue, paving the way for business expansion, innovation, and enhanced customer service.

Sales reps reading a sales playbook with a checklist and a magnifying glass

Niraj Kapur

Help your team succeed with the sales plays they need to close every deal.

Featured Voices

Use these tips to better understand the current mailbox landscape and why an 'unsub' is better than a complaint.

Karen Semone

Learn how to build a unified approach to data with a step-by-step guide from our Agentic Enterprise Playbook.

Laura Hilgers

Your agent will only be as good as the data you feed it. Use our checklist to see if your data’s unified, clean, and understandable enough.

Lisa Lee

People ask AI models for direct answers, not a list of links. The old playbook, built for rankings, is giving way to a new strategy based on authority. How should you pivot?