Human-centred AI focuses on empowering people through thoughtful collaboration with technology. By embracing this approach, organisations drive job evolution and innovation, creating AI systems that elevate both business outcomes and the people behind them.
To unlock the full potential of AI, businesses must put people at the centre of every solution. That means aligning AI adoption with human strengths, values, and goals. Discover the essential steps to help your organisation lead with purpose and increase performance.
Think of AI as a helpful companion, not a replacement. Identify tasks where AI can enhance human capabilities, like automating repetitive processes, surfacing insights faster or improving personalisation. Let AI handle the predictable while your teams bring the nuance, care, and innovation to move the business forward with purpose.
Give your employees the support they need to grow with AI, not fear it. Help them build confidence and the skills to thrive. Invest in AI training programmes and guided learning that can help them move beyond technical skills to include critical thinking, ethical awareness, and change adaptability.
Explore how to build an AI-ready workforce
Like any good partnership, collaboration with AI starts with listening. Build systems that encourage collaboration between people and AI. Create intuitive interfaces and workflows that invite human input and feedback.
Let your values guide your AI journey. Infuse transparency, fairness, and accessibility into every decision. When you bring in diverse perspectives from the beginning, you create systems that reduce bias and promote equitable outcomes.
The AI revolution is not just about technological innovation — it's also about empowering humans to sit successfully at the helm of AI, and use it in ways that are trustworthy and effective.
Paula GoldmanChief Ethical and Humane Use Officer, Salesforce
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Human-centred AI is an approach to artificial intelligence that keeps people at the core. It's designed to enhance and not replace human capabilities by supporting judgement, creativity, and empathy in decision-making and day-to-day work.
By taking over repetitive tasks, surfacing insights, and offering intelligent recommendations, human-centred AI allows your teams to focus on higher-value work. It boosts productivity while giving people more time to think, create, and connect.
Any role that requires decision-making, personalisation, or problem-solving can benefit from sales and service teams to marketers and analysts. The key is ensuring AI supports the human, not the other way around.
Start with transparency. Involve teams early, explain how AI works and why it's being used, and make space for human input and feedback. When people understand that AI is here to help them rather than replace them, they're more likely to engage with it confidently.
In addition to technical AI literacy, teams thrive with skills like critical thinking, ethical awareness, adaptability, and collaboration. These “human” strengths are what make AI truly effective when used thoughtfully.
Start small by focussing on everyday tasks where AI can offer the most help. Things like automating routine work or providing actionable insights. Involve your teams early to gather their input and concerns. Provide supportive training and encourage ongoing dialogue to ensure AI tools truly enhance their work and grow with their needs.
