Delight drivers at every touchpoint.
Orchestrate driver and household experiences, power software-defined vehicles and improve business productivity with the #1 AI CRM for OEMs.
Leading Automotive organisations are transforming customer experiences with the #1 AI CRM.
Orchestrate driver experiences.
Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey — in the car, online and at the dealership.
OEM CRM Software for Unified Driver and Vehicle Data
Expand your reach with deeper visibility into members of a household and all of the vehicles owned under one roof.
OEM CRM Software for Seamless Buying and Servicing
Empower every customer-facing team to deliver exceptional experiences with one view of the driver and their vehicle.
Go beyond the first purchase.
Drive recurring revenue with innovative feature subscriptions, new in-vehicle services or vehicle accessory upsells.
OEM Automotive Software for Software-Defined Vehicles
Deploy innovative connected vehicle subscriptions and services fast and at scale, powered by the Agentforce 360 Platform.
Go to market faster.
Leverage an out-of-the-box solution so you can focus on your differentiated in-vehicle offerings and we’ll do the rest.
Unlock new revenue streams.
Offer innovative features, subscriptions or services, customised based on household data, purchase history or servicing needs.
Personalise any moment.
Harmonise your driver, vehicle, retail and finance data into a single profile that powers exceptional experiences, anywhere.
Improve business productivity.
Connect systems, automate processes and empower your teams with AI-driven insights built for Automotive needs, so they can take action fast.
Use purpose-built tools for your industry.
Leverage out-of-the-box workflows, apps and configurations built for automotive businesses and customisable for your business.
Turn data into AI-powered action.
Empower every customer-facing team with intelligent predictions, relevant insights and contextual data in the flow of work.
OEM Automotive Software with Predictive and Generative AI
Use the world’s #1 AI CRM to create customisable, predictive and generative AI experiences that fit all your business needs.
Keep up with the latest Automotive trends, insights and conversations.
Ready to take the next step with the #1 AI CRM for the Automotive industry?
Start your trial.
Try Automotive Cloud free for 30 days. No credit card. No installations.
Talk to an expert.
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Salesforce for OEM CRM FAQs
OEM CRM software helps automakers manage driver and vehicle data more effectively, to drive valuable relationships and increase revenue. OEM teams, from product development to sales or service representatives, can use an Automotive CRM to improve processes and get secure visibility into driver data.
The Automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data and more. OEM Automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.
The Automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data and more. OEM Automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.
OEMs benefit from Automotive CRM systems by getting 360-degree visibility into their customers and their vehicles, building a robust sales pipeline, intelligently managing their vehicle and parts product portfolio and delivering meaningful service experiences for drivers and households.
