

Your playlist to discover Agentforce
Rahul Dravid + Agentforce makes Sales, Service, and Marketing amazing.
See how Agentforce engages customers autonomously.
See how Agentforce helps extend your team with AI.
Hear from people with hands-on experience of building an agent on Agentforce.
What is Agentforce?
Agentforce is a proactive, autonomous AI application that provides specialised, always-on support to employees or customers. You can equip Agentforce with any necessary business knowledge to execute tasks according to its specific role.

The role is the agent's purpose. It defines the job to be done and the broader goals the agent should achieve on your team.

Trusted data is the information the agent needs to carry out its role. This could include company knowledge articles, CRM data, external data via Data Cloud, public websites, and so on.

Actions are the predefined tasks an agent can execute to do its job based on a trigger or instruction. For example, it could run a flow, prompt template, or Apex.

Guardrails define what the agent can and cannot do. These can be natural-language instructions to escalate to a human, or could come from built-in security features in the Einstein Trust Layer.

Channels are the applications where agents can do work. This can be your website, CRM, mobile app, Slack, and more.

Discover Agentforce
For every business need
Agentforce engages customers autonomously across channels 24/7 in natural language. It can resolve cases swiftly and accurately because every answer is grounded in trusted data. Set up a set of prebuilt skills to empower Agentforce to support customers in minutes or customise fast with low-code. Define clear security guardrails and when to seamlessly escalate to human employees.
Agentforce autonomously answers product questions, handles objections, and books meetings for sales reps. It can act and respond accurately, with responses grounded in your business data. You decide how often, which channels, and when Agentforce will engage before briefing sellers for handoff. It can meet leads on their preferred channels, like SMS or WhatsApp, in any language.
Agentforce can practice pitching, handling objections, and negotiation with realistic role-plays tailored to each deal for every seller. Get consistent feedback on seller strengths, areas for improvement, and actionable steps to advance deals, all grounded in CRM data. Then, easily assess ROI by analysing win/loss rates of deals, with or without coaching.
Agentforce can help you build better campaigns faster. Marketers can save time on generating campaign briefs, targeting audience segments, creating content, and even building customer journeys in Flow. And because Agentforce never sleeps, it will continually analyse performance against KPIs and proactively recommend improvements.
For every Industry
Handle any business use case. With Agentforce, you can quickly configure any agent from scratch with existing Salesforce tools like prompts, flows, Apex, and APIs.
Whether you’re a bank, insurer, lender, or fintech firm, Salesforce helps you put customers at the centre of everything you do. Make their financial journeys seamless by connecting all transactions, touchpoints, and teams on our platform. Engage with customers at a personal level, and help them achieve their financial goals faster.
With Salesforce, your production, sales, service, and planning teams can seamlessly collaborate to meet customer needs. With dealers and distributors all managed on one platform, channel sales become collaborative and easy. Your field service agents get real-time data and AI-powered tools to resolve customer issues speedily and effectively, every time.
Salesforce unites all your marketing, commerce, and service touchpoints on one platform. So, your customers can enjoy a seamless path to purchase across online and offline channels. A 360-degree customer view helps engage them at a personal level. AI-powered tools help your retail staff serve customers smarter and faster.
Autonomously engages with patients, providers, and payers to resolve inquiries, provide summaries, and take action across multiple channels.
Here's what Indian companies have to say about Agentforce

Reeves Mathews
VP - Global Customer Success & Professional Services
“Agentforce takes care of customer queries so our service reps can focus on customer relationships”

Dr. Satya Ramaswamy
Chief Digital and Technology Officer
"With Agentforce, we are committed to delivering faster, smarter, and more empathetic service to our valued guests at every step."
Know how

Saiprasad Potaraju
Head of Enterprise Applications
"With Agentforce, we can meet business spikes, because it can do so much processing in seconds. Our Salesforce apps were already robust and scalable, and now we can do even more."
Know how
Why India trusts Salesforce




Ready to take the next step with Agentforce?
Deep dive into Agentforce.
Learn how to bring Agentforce into the flow of work and customise it easily on the Salesforce Platform.
Build agents fast.
Take a closer look at how agent building works in our library.
Talk to a rep.
Tell us about your business needs and we’ll help you to find answers.