Limited time offer for Indian SMBs – 40% off Sales Cloud, Marketing Cloud & Service Cloud.

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What Is CRM (Customer Relationship Management)?

Learn all about what CRM is, what it does and how it can improve your customer relationships.

What is AI CRM? An AI-powered system that makes it to manage customer relationships, streamline processes and improve productivity across your teams.

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Salesforce for SMBs
Now at Special Pricing

For the first time, Salesforce India is making it easier than ever for Indian SMBs to compete — and win.

For a limited time, get 40% off our flagship solutions — Sales Cloud, Service Cloud, and Marketing Cloud — along with fast-track implementation packages, to go live in just 2 weeks.

Getting started with The Beginners Guide to CRM

Just getting started on your CRM journey?

Learn everything you need to know about finding, winning, and keeping customers with The Beginner's Guide to CRM.

Sales Increases

+ 30 %
sales revenue
+ 30 %
win rate
+ 30 %
faster deal closure

Marketing Increases

+ 32 %
increase in ROI
+ 30 %
customer lifetime value
+ 34 %
B2B lead volume

Customer Service Increases

+ 32 %
customer retention
+ 32 %
customer satisfaction
+ 21 %
faster case resolution

Digital Commerce Increases

+ 28 %
online revenue
+ 29 %
faster time to execute new strategies
+ 19 %
digital conversion rates

IT and Technology Increases

+ 22 %
decrease in IT costs
+ 30 %
faster deployment
+ 30 %
faster automation of business processes
Einstein showcasing Forrester's AI-Powered CRM report

Map Your Journey to AI-Powered CRM

Read Forrester's survey of 700+ business leaders to see how they're using AI to serve customers better.

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Looking for help on your agentic AI journey?

Find out how ready your organisation is for the latest in AI and get customised recommendations on what to do next.