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Salesforce. The #1 AI CRM.
Humans and agents drive customer success together.
Agentforce transforms Sales, Service, Commerce, Marketing, IT, and more by uniting apps, data, and agents on one trusted platform. Now every department is an engine for growing customer success — from Sales following up on every lead instantly to Service delivering 24/7 expertise. Proven ROI, delivered.
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free CRM.
See value from day one with our free, all-in-one CRM built for small businesses. Stop juggling spreadsheets and disconnected apps. Bring customer activity, pipeline, marketing campaigns, and service cases into one place. Start getting more done day-to-day and get full visibility into your business. Free.
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2.5M+ conversations handled by Agentforce and counting.
Everyone talks the AI talk. We’re walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce is the real deal. See how we did it – and how you can, too.
Group CIO, Ambuja Neotia Group
Kripadyuti Sarkar
Salesforce gave us the agility and ease of use to quickly build the transparent and service-oriented journeys that define our customer philosophy. This is key to serving our real estate customers with the empathy they deserve.
VP, Strategy & Transformation, PepsiCo
Tracy Matis
Business Owner of Salesforce ONE.CRM & Customer Care, Volkswagon
Stephanie Paetow
Agentforce will enable us to have personalization across those customer journey pre-sales sales and after sales. Every touch point, at the right time with the right message, based on a 360° view.
Marketing & Digital Director, Heathrow
Peter Burns
We want each and every one of our passengers to have a brilliant experience, a personalized experience, a relevant experience. But we don’t have 80 million staff to be able to scale it, and the only way to do that is to innovate. In our case it’s innovating through the use of Salesforce.
Enterprise Vice President, Strategy | Pricing | Product
Mark Columbo
The culture at Salesforce of being customer obsessed is a leading attribute. Salesforce is constantly innovating and constantly creating new value. I just can't say enough about how well the teams have come together to delight our customers.
Salesforce is the platform
for the Agentic Enterprise.
Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.
Launch faster with 16+ Agentforce solutions, built for your industry.
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernize faster, go to market sooner, and deliver value from day one.
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Retail
Acquire profitable customers faster with unified, real-time data.
Consumer Goods
Transform your business with consumer goods technology made for your industry.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
Automotive
Drive personalised experiences, explore new revenue models and power software-defined vehicles.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Education
Elevate the education experience with the #1 AI CRM for learner and institution success.
Media
Enhance your digital media solution that has advanced sales intelligence and automation, driving higher seller productivity.
Over 150,000 companies, both big and small, are growing their business with Salesforce.
See why analysts agree Salesforce should be your Agentic AI partner.
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We believe that business is the greatest platform for change.
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
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Frequently Asked Questions
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organize contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyze data to understand customer behavior and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyzes data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalize every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.