Aim for Agility: Digital Transformation for Healthcare Payors
Here's how insurers can be agile and deliver that “gold standard" of patient experience.
Preview Winter ’21 Release Products and Features
Dive into new innovations in the Winter ’21 release including Customer 360 Audiences, Work.com customer apps, and more!
7 Steps To Unify Data and Create Connected Experiences Customers Expect
Information silos and poor data quality can bedevil the delivery of topnotch customer experiences. Here's what to do about that.
What BMW Did To Quickly Shift Gears in a Crisis
BMW is on a journey to accelerate digital transformation during this crisis to ensure a customer experience with digital and physical engagements as well as personalized content and communication.
3 Tips From Verizon To Unify Enterprise Sales Teams After a Merger
Here’s the real story of how Verizon successfully merged enterprise sales teams from AOL and Yahoo.
Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast
Fast-casual restaurant sweetgreen quickly changed their distribution strategy at scale — here's how.
5 Best Practices for Deploying a Contact Tracing Program
CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.
How 3M Transitioned Thousands of Field Reps to Remote Sales
3M, leading maker of personal protective equipment, shares how it applies the best practices of inside sales to field reps.
PPE To the People: How 3M Is Managing Sales Teams From Home
The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use…
Is CRM the Secret to Connecting Your Business Silos?
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.