Today retail is about pushing brands to the places consumers spend the most time — on apps, messaging platforms, social media, smart speakers, and marketplaces. Here are our tips on what it takes to extend consumer engagement at the “edge of shopping.”
By bringing together Service Cloud, Einstein AI, and Google Cloud Contact Center AI, we give customers flexibility to deliver integrated AI-powered customer experience.
Here are nine statistics about the state of shopping today to inform your customer experience strategy that spans commerce, marketing, and service.
Marketers can buy technology, yet not everyone is a high performer with it. Here are the three keys to creating a best-in-class real-time marketing program.
Grammarly uses Salesforce Marketing Cloud to send automated emails when customers are ready, delivering the right content, at the right time, to the right audience.
Here are four keys marketers should keep in mind while best practices evolve for consumer data and privacy in the new future of data-driven marketing.
Advances in deep learning are starting to impact AI in ways that will help society and business tackle a wider set of general problems. Discover more about the future of AI and what companies need to know to benefit from this impact.
Executives in this new era of marketing ensure a consistent customer experience across the entire business.
Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
