Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
Get the latest insight on the five emerging trends that will shape the future of sales. This information comes as the result of close work with customers and their sales organizations, conducting primary research across industries and regions, having conversations with analyst firms and thought leaders, and working with our own sales team. Make sure to see the slide deck with a full set of emergent trends.
Crocs is one of the first companies to test Salesforce Customer 360, a new way for companies to connect their Salesforce apps to deliver a unified cross-channel experience.
Salesforce sits down with Uber CEO Dara Khosrowshahi on the future of Uber, the future of transportation, and why a strong values-driven culture is so crucial to long-term business success.
New data privacy laws in Europe and California — not to mention the resulting flurry of updated privacy policy notifications landing in our inboxes — have put privacy matters in the spotlight. But the circumstances that have precipitated this highlight a worrying trend: customers are concerned
Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.
See why Salesforce has been named a leader in Garnter's Quadrant for the CRM Customer Engagement Center for 10 consecutive years.
Learn how the Vimeo CRM team built a data warehouse and provide a holistic customer experience.
Have you recently purchased a movie ticket, paid a bill, or changed a restaurant reservation online? At their core, these app experiences are a series of steps, or a process — a sequential flow that walks you through an activity based on your selections or answers. Digital channels are driving more
