Discover the Prescription for the Perfect Patient Journey
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Customers Reveal the Economic Impact of Salesforce B2B Commerce
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
How to Accelerate Your Advertising With Artificial Intelligence
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
4 Steps to Develop Engaging New Customer Experience Strategies
The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. Here are four steps to developing experiences customers want.
Salesforce Named a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce — For the Fourth Consecutive Year
We’re proud to be recognized as a Leader by Gartner, and even prouder of the success and innovation of our customers and partners around the world.
How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
The Latest Trends in Marketing Metrics and ROI
Learn how today’s marketing leaders track metrics and drive return on investment (ROI). Use these tactics to choose key performance indicators (KPI) and increase ROI.
Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms
Enterprises are adopting Low Code Application Platforms at an unprecedented rate. Learn why Salesforce is named as the leader for LCAP.
Key Chatbot Statistics to Know in 2019
Research on chatbots shows how businesses and consumers use the technology. Check out the latest chatbot statistics.
6 Ways Retailers Felt the Prime Day 2019 Effect
Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.