Sessions

Get a year’s worth of learning in a single day. Join us in Toronto for an action-packed day of power sessions for every role.

 
Register for free
Register for free
Register for free
  • *

    Tell us a little about yourself, so we can show you the products that can help your business.

    Enter your first name
  • *
    Enter your last name
  • *
    Please enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Choose a valid country
  • *
    Enter your province/state
  • *
    Select your Industry
  • *
    (optional)
    ???fields.TwitterId.js.err.msg???
  • *
    ???fields.Lead.MCCustomerType.js.err.msg???
  • *
    (optional) Receive event updates via text message. Carrier messaging rates may apply.
    Enter a valid phone number
  • *
     Please verify that you would like to receive event updates via SMS by checking this box.   By providing my mobile phone, I agree to receive event updates via text message. Standard carrier messaging rates may apply.
  • *
     ???fields.OptInCampaignId.js.err.msg???   I agree my information can be shared with this event’s sponsoring partners.
  • *
    By clicking submit, you are confirming you have read and agree to our Privacy Statement.

img-sfwt17-reg2-trailmap-cta

Check out your tailored agenda right here

Every Trailblazer needs a map to guide them along the path to success. And we’ve made one just for you!

Breakout Sessions

8:45 a.m. - 9:25 a.m.

  • Transform Your Business with Community Cloud
    Community Cloud connects your customers, partners and employees with the people and information they need, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly productive and rewarding online experiences. Come join us to learn how Community Cloud customers have transformed the customer, partner and employee experience.
  • Disruptors AWS and Salesforce Lead the Next Digital Revolution to Government
    Public Sector leaders across Canada are facing increased demands by citizens for digital interactions for services at all levels of Government. Cloud computing, mobile technology is changing our day to day lives creating opportunities and challenges for government. Please join AWS' Lena Trudeau and PWC's Nadir Hirji to discuss how governments must transform to deliver and receive digital information and services anytime, anywhere and on any device.
  • Salesforce on Salesforce: How Salesforce Pardot Does Marketing Automation
    Have you ever wondered how Salesforce Pardot uses their own solution? Or what it's like to have marketing automation throughout the entire lifecycle of your business? Come learn about the marketing automation strategies we've used over the years to create the best customer experience while experiencing tremendous growth. You'll see how we plan, build, and execute marketing campaigns to achieve our marketing goals.

9:45 a.m. - 10:00 a.m.

  • World Tour Kickoff with Julie Hansen
    Before you hear the latest from Salesforce, you'll meet some Trailblazers who have transformed their teams and engaged their customers on the Intelligent Customer Success Platform.

10:00 a.m. - 11:30 a.m.

  • "Our Path Together" with Parker Harris & Special Guests
    In our Keynote "Become a Trailblazer" with Parker Harris, Co-Founder and Chief Technology Officer at Salesforce and Special Guests, we will share how tech trends and artificial intelligence are redefining the customer experience for companies of every size and across every industry. You'll learn firsthand how local Canadian companies such as CAE, Top Hat and Overbond are transforming their businesses with Salesforce to work smarter and innovate faster than ever before.

12:00 p.m. - 12:40 p.m.

  • Salesforce for Admins
    Every day is an adventure when you're a Salesforce Administrator. You spend your days in the cloud and on the ground in a quest to become more efficient and more effective. You're passionate about productivity and using innovative technology to create positive and lasting impact for your customers, your company and the community. Join us and fellow Trailblazers as we discover new ways to use technology to go faster, get smarter and go further.
  • Salesforce for Sales: Transform Sales from Lead to Cash
    In today's competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Salesforce leaders and special guests to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.
  • Deloitte Digital Presents: Omni-channel Customer Service Transformation
    In today's rapidly changing world of digitally connected people, smart phones, sensors and other devices, Customer Experience – the service your organization provides – is your opportunity to differentiate and build lasting brand loyalty. To help create that special customer experience, Deloitte Digital has created a new model for a new age. We're an agency and a consultancy, combining leading digital and creative talents with Deloitte's deep industry and technology capabilities. Our clients bring us their biggest challenges, knowing we have what it takes to help bring their new business vision to life. Deloitte will profile customer success stories where we've helped implement Customer Service solutions powered by Salesforce. Join us for a lively discussion about Customer Service initiatives similar to one you may be doing/considering. Speakers: Tony Krajewski, National Salesforce Partner; Jose Yamazaki, Salesforce Delivery Leader

1:00 p.m. - 1:40 p.m.

  • Millennials and Their Money: Engineering a New Kind of Client Experience
    Join experts from Cloud Services to learn how to build the banking experiences Millennials demand. You'll find out how artificial intelligence and customer journeys will transform the financial services industry. You'll also hear insights from Millennials, AI experts, and our financial services customers during a panel discussion.
  • Introducing the Commerce Cloud - Unifying Experiences for the Connected Consumer
    Come learn about the newest Salesforce Cloud! The Commerce Cloud. In the world of commerce today, buyers dictate the terms of engagement with retailers. To compete, retailers must effectively extend their value proposition and brand experience beyond the physical and virtual four walls to wherever and whenever their customers demand. Come join us to learn about how the Commerce Cloud is empowering leading brands to thrive in today's disruptive and complex operating environment. Learn how brands like Hot Topic, vineyard vines, Lush Cosmetics, and many others are engaging with their customers and delivering rich and engaging experiences across all channels: web, mobile, social, and store.
  • Revenue Strategies in the Age of the Customer
    The Age of the Customer is about optimizing outcomes for both you and your customers. Join this session to learn how Salesforce Quote-to-Cash facilitates the pricing strategies customers demand in the digital economy.
  • Salesforce for Service: Transform Customer Experience with Smarter Service
    Once considered a cost center, customer service has become the key driver of Customer Experience and is looked upon to deliver more value to the business, with fewer resources. In today's digital world, your customers are more connected and mobile than ever before, and they expect a low-effort, personalized experience with every service conversation. Join us to hear how leading companies are disrupting their industries with Salesforce for Service by using intelligence to power every service conversation and transform the customer experience.

2:00 p.m. - 2:40 p.m.

  • Salesforce for IT: Build Smart Experiences People Love
    Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join us to hear how leading customers are using visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.
  • Becoming the Intelligent Bank Your Customers Love
    The financial services industry faces a loyalty crisis, with only 55% of customers saying they are likely to stay with their bank for the next six months. Convenience is the new loyalty and pioneering firms are using a new technology, artificial intelligence (AI), to create differentiated, convenient experiences. In an era of changing customer preferences, increased competition, and a tsunami of regulatory change, now is the time for financial services firms to compete using intelligence-driven strategies to power customer journeys, self-service communities, and compliance processes.
  • Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys
    Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand -- from awareness and acquisition, to retention. Hear how the world's most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.
  • Connect Sales and Service on One Platform
    Devices, products, and people are more and more connected. Learn how bridge the gap between sales and service and connect with your customers in a whole new way with Sales & Service Cloud, the world's #1 customer service solution.

3:00 p.m. - 3:40 p.m.

  • Salesforce Wave Analytics: The Best Analytics for Salesforce Users
    Join us to learn how Salesforce Wave Analytics can help your company unlock sales and service insights and find answers right from your CRM. See the product in action, hear key customer use cases, and learn how you can make smarter decisions with AI-driven Einstein Data Discovery.
  • AppExchange for Everyone: Everything You Need to Know About AppExchange & Apps
    10 years and 4 million installs later, AppExchange is the world's leading business app marketplace with everything you need to extend Salesforce to every department and industry. Whether you have been using AppExchange for 10 years or haven't installed your first app, you won't want to miss this session. We'll unveil the newest AppExchange features, including improvements to make it even easier to find and install apps. You'll also hear from top AppExchange customers and learn which apps are making a huge difference. Over 80% of Salesforce customers are using AppExchange apps and you should too.
  • Einstein: AI in the Salesforce Platform
    Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein is the first comprehensive AI platform for CRM, making the world's #1 CRM the world's smartest CRM. Join some of Salesforce's most innovative customers to see how they're getting smarter and more predictive about their customers with Einstein.
  • Lightning Strikes the Customer Success Platform
    Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come learn from Salesforce product leaders as they highlight the best new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You'll leave armed with new ideas on how to transform your business with Lightning.

4:00 p.m. - 4:40 p.m.

  • Afternoon Keynote with Mitch Joel, Business Transformation Executive and Digital Marketing Expert
    Disruption is everywhere. Digital transformation is imperative. Join Mitch Joel - one of North America's leading digital visionaries - to hear about several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape.

 

Return to top ›

Theater sessions

8:30 a.m. - 8:50 a.m.

  • Personalizing Journeys without Big Data (or Big Teams) Undo
    With thousands of data points available for every customer, it's easy to get overwhelmed. Learn how Weight Watchers Canada, with a two-person team, used the Salesforce Marketing Cloud to quickly launch two personalized journeys using simple data points to drive strong results. You'll also learn how integrating social media ads can give your email journeys a boost in performance.
  • Deloitte Digital Presents: Digital Bank Powered by Salesforce
    Digital has fundamentally changed customers' expectations. To win and keep customers, banks – like all organizations -- need to reimagine their customer relationships and find new ways to create VALUE. Customer want the banks and companies they do business with to know their history and preferences, be easy to do business with and be a trusted provider, watching for their interests. These challenges face all organizations. At this session, we'll discuss the pre-configured digital banking accelerator that Deloitte has built on Salesforce, to enable Retail and Commercial banks to rapidly create and enhance customer value. Join us to hear about digital ideas that could work for your projects.

9:00 a.m. - 9:20 a.m.

  • Marketing Communications & Engagement for Nonprofits
    When your constituents are inundated with messages every day there's no better way to stand out from the crowd than to meet them where they are. Come hear how nonprofit organizations are using Salesforce to send tailored messages to their constituents based on what they care about and how they interact with your organization. Start communicating more effectively and drive more engagement today.
  • Best Practices to Grow Your Business with Salesforce
    Want to learn how you can grow your business faster? Come hear from our small business expert about how some of our most successful customers have grown their businesses using Salesforce. Learn how Salesforce can help you do more with less, use data to make the best decisions, and drive adoption with simple, but critical tips.

12:00 p.m. - 12:20 p.m.

  • Get More Work Done Together with Quip
    Billions have been spent on productivity solutions but the tools that existed couldn't meet the needs of today's employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.
  • Salesforce CPQ & Kenandy ERP: The Front Office Meets the Back Office
    If managing Sales Opportunities, Quotes, Sales Orders, Work Orders, BoM’s, Purchase Orders, Shipments, and Financials, are part of your daily life then you want to see this session. Come watch Kenandy ERP make the front and back office one single office!

12:30 p.m. - 12:50 p.m.

  • Simplifying the Complex Manufacturing Sale
    Manufacturing sales is no longer about just selling products and maintaining margins; it is now about increasing a manufacturer's overall relationship value with their customers. With the rise of the Internet of Things (IoT), manufacturers have the opportunity to bundle additional services together to create new revenue streams. In this session, learn how manufacturing companies' sales, distributor, and partner teams are using the Salesforce Connected Sales and Connected Partner solutions to collaborate globally and across their sales, services, and product business units to create compelling solutions that meet customer needs.
  • Nintex (Drawloop): Planning for Success with Process Excellence
    Learn how global companies leveraged Salesforce and Nintex to develop and deploy account and territory management planning solutions across its sales organization globally for serious productivity gains.

1:00 p.m. - 1:20 p.m.

  • The Growing Power of Inside Sales
    Inside sales is the fastest growing sales strategy out pacing field sales. Get best practices from practitioners on how they run their inside sales organization and tips on growing your business. See a demo of Salesforce for inside sales teams, intelligent selling built on the world's most complete CRM.
  • FinancialForce: Join Sales, Services, Billing, Finance and HR on One Cloud
    Grow your business with a services centric ERP solution. Align your sales, services, finance and HR teams with our cloud-based ERP on Salesforce. You’ll connect back-office functions to the front-office and create a single unified voice across your organization. Everyone benefits: Customers, Employees, Leaders and IT.

1:30 p.m. - 1:50 p.m.

  • Salesforce Platform Overview
    Join us to learn how Salesforce Platform allows you to create your application faster than with any other platform because you can build most of it without code, and without having to worry about infrastructure. This session provides an introduction to both the "low code" and "code" features of the Salesforce platform.
  • The Future of Sales Intelligence: Salesforce Inbox
    Inbox is one of the first Salesforce products powered by Einstein technology with sales intelligence built into email. Join this theater session to learn how sales reps can use this breakthrough technology to identify new opportunities, close deals with fewer clicks, and sell smarter than ever before.

2:00 p.m. - 2:20 p.m.

  • Get More Work Done Together with Quip
    Billions have been spent on productivity solutions but the tools that existed couldn't meet the needs of today's employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.
  • Document Automation from SpringCM – Driving Digital Transformation
    Ready for real digital transformation? Discover how document management can deliver immediate value to your business and accelerate revenue with fast ROI. (Think automating contract management or onboarding employees faster.) With SpringCM you get greater visibility into document workflows, less audit stress, and the ability to collaborate quickly.

2:30 p.m. - 2:50 p.m.

  • Salesforce for Nonprofits Live Demo: The Connected Nonprofit
    Join us for a live demo of Salesforce for Nonprofits, the end-to-end set of solutions for becoming a Connected Nonprofit. Connect with your constituents in a whole new way. Presented by a Salesforce.org Solution Engineer.
  • PwC: The Escape Room - Engaging Participants in Self Led Demos
    The Salesforce Immersive Learning sessions are a combination of simulations and demos designed to provide attendees with a richer learning experience. After completing the immersive session we find participants walk away with a better understanding of the tool and the ability to envision how it can change the way they work today. One example is the Escape Room themed simulation our Digital team designed. This immersive style learning was created to actively engage participants in a self led demo of Salesforce by requiring small teams of participants to complete a series of tasks to uncover hints and solve puzzles in a competitive scenario. The purpose of this interactive and fun learning experience is to quickly showcase the core Salesforce functionalities in a way that doesn't feel like a training. The team who completes the tasks quickly and correctly will be granted the final code to... Escape the Room.

3:00 p.m. - 3:20 p.m.

  • Delivering Faster, Smarter Service in Manufacturing
    Services-based business models are transforming the relationship between manufacturers and their customers, and the manufacturers best positioned to compete are differentiating on customer experience. In this session, learn how leading manufacturers are leveraging the Salesforce Connected Service solution to deliver faster, smarter service to win customer loyalty and grow their businesses.
  • How To Leverage Krux To Drive Smarter Customer Journeys
    Join the Krux team to learn how high-performing marketers combine Krux's Data Management Platform (DMP) with the power of the Salesforce Marketing Cloud to power advertising, marketing and CRM campaigns that drive smarter customer journeys across digital channels. In this session, marketers will learn how Krux enables you to leverage your Salesforce data across your digital campaigns to deepen your relationship with your customers and target prospects that closely resemble your most valuable customers.

3:30 p.m. - 3:50 p.m.

  • Deliver Connected Service from the Phone to the Field on a Single Platform
    Customer service is evolving as customers and products are increasingly connected. This evolution has led to an increasing need for a complete service solution, including Field Service. Join us to learn how you can now unite customers, connected devices, agents, dispatchers, and employees in the field with one powerful service platform to deliver a seamless customer experience from phone to field. See how organizations of all sizes and across all industries can use Field Service Lightning to intelligently schedule and dispatch work, manage jobs in real-time on any device, and deliver a connected customer experience in the age of the customer.
  • Intacct: Make Your Quote-to-Cash Process Customer-Centric
    Building long-term customer relationships requires alignment across your organization – from front-office to back-office. Join Intacct to learn how a single source of truth, captured in Salesforce, can drive the billing, revenue recognition and forecasting for your evolving customer relationships.

4:00 p.m. - 4:20 p.m.

  • Introducing Einstein Vision Service
    Einstein Vision helps developers easily harness the power of image recognition to build AI powered apps. This session will discuss how Einstein can leverage pre-trained classifiers to recognize elements of an image and how developers can train custom classifiers when necessary. Once Einstein knows what to look for - developers can use it to solve a vast array of specialized image-recognition use cases.
  • The Future of Sales Intelligence: Salesforce Inbox
    Inbox is one of the first Salesforce products powered by Einstein technology with sales intelligence built into email. Join this theater session to learn how sales reps can use this breakthrough technology to identify new opportunities, close deals with fewer clicks, and sell smarter than ever before.

4:30 p.m. - 4:50 p.m.

  • Your Playbook for Growth
    Are growing pains getting in the way of your success? Want to learn how you can grow your business even faster without the headaches? Join us to learn how you can find more leads, win more deals, keep customers happier, and give your small business the competitive advantage with Salesforce.
  • Documenting Your Salesforce Org
    Documenting an org's structure is a very important step in being a thorough and awesome admin. Join us to learn why it's important and get some tips and tricks.

5:00 p.m. - 5:40 p.m.

  • AppExchange Demo Jam
    You're invited to an epic, action-packed Demo Jam where six partners will have only three minutes to showcase the best of their AppExchange app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.
  • Life at Salesforce
    Curious what it's like to work at the world's fastest growing enterprise software company? Then join us for a look inside Life at Salesforce. Members of our team will share their experiences of building market leading technologies and partnering for success with some of the most respected brands in the world. You'll have a chance to ask candid questions about our culture, receive honest answers and discover what an opportunity at Salesforce can do for your career. Unable to attend? Let us know you're interested! salesforce.com/joinourteam

 

Return to top ›

Workshops

8:15 a.m. - 8:40 a.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

8:45 a.m. - 9:10 a.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

9:15 a.m. - 9:40 a.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

12:00 p.m. - 12:25 p.m.

  • Increase Sales Productivity Insights
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

12:30 p.m. - 12:55 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

1:00 p.m. - 1:25 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

1:30 p.m. - 1:55 p.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

2:00 p.m. - 2:25 p.m.

  • Increase Sales Productivity Insights
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

2:30 p.m. - 2:55 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

3:00 p.m. - 3:25 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

3:30 p.m. - 3:55 p.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

4:00 p.m. - 4:25 p.m.

  • Increase Sales Productivity Insights
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

4:30 p.m. - 4:55 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

 

Return to top ›

Salesforce World Tour

Amsterdam · Atlanta · Boston · Chicago · London · Sydney · CeBIT, Hanover · New York City · Paris · Tokyo · Toronto · Washington, D.C.