Automate better sales, service, and marketing with humans and AI agents working together on one trusted, agentic CRM platform. See value from day one with quick and easy setup and pre-built agents.
Humans and agents work inside the systems that run your business. The result: faster decisions, stronger customer relationships, and non-stop growth. Now with Headless 360, every Salesforce capability is accessible from any tool, any agent, any interface — wherever work happens.
Connect workflows and conversational data where work happens.
Turn agentic analytics into actionable intelligence.
Build trusted, agentic experiences that act with purpose.
Ground every decision in proven business context.
One governed, trusted data foundation.
Put AI to work across sales, service, and marketing with Starter Suite — a CRM that knows your business and can automate the kind of customer experiences you’ll actually be proud of. Start simply with quick and easy setup and prebuilt agents.
Everyone talks the AI talk. We’re walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce delivers real conversational Al across service, sales, and marketing workflows. See how we did it – and how you can, too.
Salesforce gave us the agility and ease of use to quickly build the transparent and service-oriented journeys that define our customer philosophy. This is key to serving our real estate customers with the empathy they deserve.
Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernize faster, go to market sooner, and deliver value from day one.
Connect with customers proactively to deliver AI-powered, high-value experiences.
Transform your business with consumer goods technology made for your industry.
Integrate all your data across a unified value chain to better serve customers and channel partners.
Drive personalised experiences, explore new revenue models and power software-defined vehicles.
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Elevate the education experience with the #1 AI CRM for learner and institution success.
Enhance your digital media solution that has advanced sales intelligence and automation, driving higher seller productivity.
Learn essential AI and Agentforce skills required to shape the future of work for free.
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Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.
