After more than 40 years in business, Vashi Electricals is embracing digital transformation to power its next phase of growth.
Over the past four decades, Vashi Electricals has grown from humble beginnings as a small family business into a major Indian channel partner for industrial electrical and power transmission products.
Today, the company connects around 15,000 companies with more than 40,000 products from over 25 world-class global brands. This requires an enormous network of more than 300 sales staff in 27 sales offices across India. The company also operates a 1 million square foot logistics centre, and more than 16 warehouse facilities throughout the country.
Managing a sales and distribution network of this size and complexity is a mighty task. But Suraj Dodeja, Director and second-generation owner of Vashi Electricals, credits much of the company’s success to its customer-first approach and zero-corruption system with no hidden charges.
“Our model is very different because we are not just a distributor,” he says. “More and more customers today want to work with us directly because we offer an effective consultancy service along with the technical products. We are striving to be a one-stop solutions provider, and our customers respect us for that.”
Suraj also sees the potential to unlock significant growth going forward. “While we currently work with 15,000 companies annually, there are around 200,000 potential customers in our landscape.”