Data 360 is a data platform that unifies all of your company’s data on to Salesforce’s Agentforce 360 Platform, giving every team a 360-degree view of the customer to drive automation and analytics, personalise engagement, and power trusted AI. Data 360 creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand. This includes diverse data sets, like telemetry data, web engagement data and more across your organisation or your external data lakes and warehouses. And this unified view helps your Sales, Service, and Marketing teams build personalised customer experiences, trigger data-driven actions and workflows, and safely drive AI across all of your Salesforce apps.

Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data 360 can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. This helps teams across your organisation use all of your company’s data to boost productivity and deliver deeper customer value.

Using Data 360, your business can consistently provide personalised customer experiences that lead to increased customer satisfaction, loyalty, and business growth. Data 360 ensures that every employee has the right information at the right time to deliver what customers need, in near real-time, across the entire customer journey.

Here are a few examples that show how organisations use Data 360 to improve customer experiences:

• Formula 1 delights fans with personalisation based on location, content preferences, and favourite driver. They’ve created near real-time fan journeys with one-of-a-kind experiences and exclusive offers, providing meaningful interactions to turn new fans into loyal ones and fuel sustained growth worldwide. Results include 88% fan satisfaction, 86% first contact resolution, and 99.6% email delivery rate.
• Air India has achieved faster case handling, efficient routing, and personalised customer experiences using Data 360 and Einstein. With AI-powered reply recommendations and predictive AI, agents provide quick assistance and offer personalised recommendations.
• Turtle Bay , a luxury vacation destination on O‘ahu, has invested in Data 360 to help segment customers into ideal personas, and Agentforce Assistant will make tailored recommendations. For example, if they are segmented into a family category, family-friendly activities will be recommended by Agentforce Assistant.

The powerful combination of data and CRM makes these personalised customer experiences possible. And for today’s “need-it-now” consumer, milliseconds matter. The cost of not keeping up with your customer could be lost sales opportunities, poor social media reviews, a disconnect in healthcare delivery, and much more.

Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data 360 not only provides the traditional benefits of a CDP but also offers a comprehensive data solution for all other lines of business, including Sales and Service. With Data 360, these teams can effortlessly activate their data to automate workflows, personalise customer interactions, and build smarter AI.

Data 360 is unlike any data solution in the market today.

This allows your organisation to turn data from any source into standard objects and fields that teams using Salesforce already know how to work with. This means companies can more easily use all their data that lives outside of Salesforce within everyday apps, like Sales Cloud and Service Cloud, without having to invest in and maintain messy, expensive data pipelines.

With all your data harmonised within the Salesforce metadata framework, you can put your data to work using low code tools unique to Salesforce, such as Flow, and generative AI solutions like Agentforce Assistant and Prompt Builder. This helps business teams more easily use data to power all their workflows, automations, AI, and analytics without relying on IT.

Your company has already dedicated substantial resources to implement data solutions, such as data lakes or data warehouses. With Data 360, you can maximise the ROI on all of these investments. That’s because Data 360 is designed with an open, extensible architecture that employs zero-copy integrations, allowing seamless connections to top platforms like Snowflake or Databricks — without the need to move or copy data. This approach provides unparalleled flexibility and control for managing data within Data 360, making it easier than ever to bring data in and send it out as needed.

Data 360 is part of the Agentforce 360 Platform, which helps you and your team gain a complete understanding of your customer, based on data. Data 360 has three key capabilities that make this possible:

First, Data 360 lets you easily combine your data on Salesforce with data from any other external source to create a trusted, comprehensive view of your customer. Use pre-built connectors or our zero-copy integrations to quickly pull in data from across your enterprise that’s trapped in platforms like AWS, Snowflake, and Google Big Query.

Next, since Data 360 is purpose-built on Salesforce, it helps you take advantage of integrating all your data to our standard metadata model. Once integrated into the model, companies can access and use any of this data directly inside Salesforce applications — like Sales Cloud and Service Cloud. Unlike other data solutions that are difficult to use when harmonising disparate data into a singular model, Salesforce makes data harmonisation incredibly easy through point-and-click mapping and pre-configured data bundles that automatically map your data for you.

Finally, with Data 360, teams can transform messy, hard-to-use data that’s scattered across your enterprise into a unified resource. Data 360 makes it easy to use your data to build data-driven automations and business processes.

With seamless integrations to both Salesforce applications and popular destinations, like telemetry data or purchase invoicing systems, teams can activate experiences powered by Data 360 in nearly any environment where their work takes place.

The Salesforce vision for Data 360 is to lead the industry on privacy and data ethics via best-in-class consent management, policy automation, and more. In collaboration with our Office of Ethical and Humane Use , Data 360 is designed with privacy and data ethics best practices from the ground up. Most importantly, the Agentforce 360 Platform adds a layer of data policy management to Data 360 to make it possible for customers to keep their data safe and meet regulatory compliance requirements globally.

Companies are collecting more data about their customers than ever before, yet that data sits in siloes and is disconnected from the customer experience. Data 360 integrates information from various sources, which helps all teams provide a personalised customer experience at every touchpoint, leading to increased customer satisfaction, loyalty, and ultimately, business growth.

Bring it all together: Your data, your teams, and your customers. Learn how Salesforce Data 360 can help you connect all of your data, and discover insights that lead to memorable customer experiences.