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Intelligence Pricing

Choose the right marketing analytics solution for your business needs.

Premier Support included in all editions of Marketing Cloud Intelligence. This page is provided for information purposes only and subject to change.

Compare marketing analytics solutions.

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Then, choose the Success Plan that's right for your business.

With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.

Standard Success Plan

Set your company up for success with self-guided, always-on resources.
Included in all licences
  • Access to Knowledge Articles, documentation and Trailhead
  • Global Trailblazer Community
Learn more

Premier Success Plan

Start strong and grow your business with expert guidance and expedited support.
30% of net licence fees
  • Expert guidance and product education
  • Health checks and recommendations
  • Access to 24/7 support for business-stopping issues
  • Bundled with Unlimited Edition
Learn more

Signature Success Plan

Get the most value from Salesforce with a proactive partnership and personalised experience.
Contact your account executive
  • Designated Customer Success Manager
  • Customer Success Score
  • Proactive Monitoring and Key Event Management
  • Fastest 24/7 support response times
Learn more

Find your path to AI success with the right experts and apps.

Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximise your ROI.

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Talk to an expert.

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Marketing Cloud Pricing FAQ

Marketing Intelligence (MI) is Salesforce's next-generation analytics solution for marketers. Built natively on the Agentforce 360 Platform, MI uses unified data, AI, and agentic automation to help you:

  • Optimise paid media campaigns
  • Surface insights automatically
  • Reduce manual data prep
  • Improve return on ad spend (ROAS)

It connects your paid media sources in just a few clicks and includes marketing-specific dashboards, attribution models, and agentic skills like campaign performance monitoring and optimisation.

To access MI:

Enable Salesforce Foundations
This provides access to Data 360, which is required to run MI, as well as initial usage credits. Foundations is available at no cost and can be enabled through My Account.

(Optional) Purchase Additional Credits
Depending on your use case, you may need additional Data 360 or other usage credits.

Provision Data 360 and Connect Sources
Use MI's prebuilt connectors to ingest and harmonise data into a marketing-specific semantic model.

Assign User Access
MI runs on the Agentforce 360 Platform. If you do not already use a Core product (e.g. Sales or Service Cloud), you'll need to add the Cross-Product Admin SKU to provide platform access.

MI introduces new capabilities that make it easier and faster for marketing teams to optimise performance:

Agentforce-Powered Optimisation: Monitor and pause underperforming ads automatically

3-Click Data Integration: Prebuilt connectors that map to a marketing data model

Out-of-the-Box Dashboards & Attribution: Real-time summaries, segment performance, first and last-touch attribution

Built on Salesforce Core: Native experience with shared login, Tableau Next visualisations, and seamless Data 360 integration

MCI+ unlocks advanced capabilities through MI, including:

Agentforce Optimisation for automated campaign performance management

Fast, AI-powered data integration through MI's semantic data model

Salesforce-native platform experience with shared login, unified data, and embedded Tableau dashboards

Flexible use cases across both MI and MCI, depending on your team's needs

Yes, depending on your needs. While Marketing Intelligence and MCI+ include core capabilities, some features—likeData 360 or additional Tableau licences—may require separate purchases. You may also need to purchase relevant usage credits based on your specific use cases. Optional add-ons and apps are available to extend functionality. For a tailored estimate and help understanding what's included, please contact your Salesforce representative.

No, there are no End-of-Life (EOL), End-of-Sale (EOS), or End-of-Roadmap (EOR) plans for Marketing Cloud Intelligence.

This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.