Revenue lifecycle management windows show products, quote preview, and bundle configuration information.

What Is Revenue Operations (RevOps)? A Complete Guide

Dini Mehta
Former Chief Revenue Officer, Lattice

Discover how to level up your RevOps, and bring sales and finance together around data, automation, and AI.

Sales Ops, Rev Ops & Finance Flow Chart

Revenue operations FAQs

Revenue operations keeps sales and finance connected and humming as you grow your revenue. That’s important, because businesses everywhere are becoming more complicated.

First, you’re adding new channels and letting customers buy across them.

Businesses use an average of three different sales channels:

Second, you’re innovating on new revenue models and letting customers pick and choose for themselves.

Businesses use an average of two different revenue models:

  • One-time sales
  • Subscriptions
  • Usage and consumption pricing
  • Milestone-based pricing

RevOps involves everyone who touches a part of the product-to-cash lifecycle. That’s a lot of people.

Some departments might report to the new RevOps team, and others will stay where they are — for example, in legal — but with an added commitment to support revenue success.

  • Product Operations
  • Sales Operations
  • Digital/Ecommerce Operations
  • Partner Operations
  • Quoting & Entitlements
  • Order Management & Fulfilment
  • Provisioning
  • Billing
  • Compensation Design & Strategy
  • Compensation Operations
  • Strategy & Process Enablement
  • SOX Compliance Process Design

Writers were aided by AI to draft these FAQ questions