Learn how AI agents can eliminate friction, reduce costs, and speed up automotive operations.
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Agentforce 360 for Automotive
Unify automotive sales, service and dealer operations with AI and real-time customer insights.
Discover how automotive businesses can connect dealers, contact centres and service teams with AI-powered workflows, unified customer data and real-time insights to improve productivity, operational efficiency and customer satisfaction.
Agentforce 360 for Automotive connects dealers, service teams and contact centres to transform the customer lifecycle
From contact centre agents and showroom advisors to technicians and service teams, empower every employee with AI assistance, real-time customer insights and connected workflows on a single platform.
Discover how sales teams use Agentforce, Data 360 and Agentforce 360 for Automotive to capture leads, guide sales conversations, schedule test drives, manage bookings and streamline dealer operations at scale
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See how service advisors and contact centre teams use Agentforce 360 for Automotive, Agentforce and Data 360 to streamline appointment scheduling, diagnostics, repair orders, and quality checks on a unified service platform.
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See how dealers use Agentforce 360 for Automotive and Data 360 to access Dealer 360 insights, manage parts procurement, automate invoicing and accelerate claims resolution.
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Automotive leaders achieve success with the #1 AI CRM for automotive.
Automotive organisations drive remarkable results with Salesforce.
14
days average implementation time*
Get fast time to value.
33
%
faster automation of business processes*
Improve operational efficiency.
21
%
decrease in IT costs*
Reduce costs while driving revenue.
* Salesforce 2024 Customer Success Survey
See what's new in the automotive industry.
Drive innovation with Agentforce for Automotive
Reimagine AI-driven experiences with Agentforce for Automotive. Give your employees the AI agent support they need to do what they do best: delight customers.
How Automotive Operations Leaders Cut Costs and Speed Up Processes with AI Agents
Discover how automotive operations executives are transforming their operations with Agentforce, Salesforce’s agentic AI platform, to drive measurable cost savings, eliminate friction, and scale faster.
Beyond the Connected Car
Move beyond passive monitoring to autonomous action. Learn how to use Automotive Cloud and Data 360 to turn real-time telemetry into recurring revenue and boost productivity.
It all starts with the #1 AI CRM for automotive.
Product
Automotive Cloud
See your driver’s information in one place. Dive into purchase and service histories, check open leases and warranties and even manage in-vehicle features and subscriptions. Now you can surprise and delight at every touchpoint with an AI CRM for Automotive.
See what Salesforce's CRM for automotive can do for you.
Get out-of-the-box automotive features and workflows that make it easy to explore new revenue opportunities, advance next-generation vehicle experiences, and innovate with AI and automation – all powered by the #1 automotive CRM.
OEMs
Delight drivers at every touchpoint. Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey - in the car, online and at the dealership.
Retailers and Dealers
Build trusted relationships. Unite your OEM, retail and captive partners with a single source of Automotive truth, so you can focus on what matters most: your customer.
Captive Finance
Grow loyalty with financial relationships. Go beyond the first purchase with seamless shopping, leasing and servicing experiences that create customers for life.
Software-Defined Vehicles
Unlock new revenue streams and go to market faster. Power in-vehicle subscriptions or experiences based on household data, purchase history or service needs in the CRM.
We surveyed 500 global leaders to learn the top trends driving innovation in the auto industry.
Our powerhouse partners extend Salesforce for Automotive.
Keep up with the latest Automotive trends, insights and conversations.
Ready to take the next step with the #1 AI CRM for the Automotive industry?
Start your trial.
Try Automotive Cloud free for 30 days. No credit card. No installations.
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Salesforce CRM for Automotive FAQs
Customer relationship management for the Automotive industry is a system for managing all of your company’s interactions with current and potential customers, as well as critical information like driver, vehicle, retail and Automotive financial data.
First, determine what you want an Automotive CRM to solve. An Automotive CRM should include functionality, such as vehicle and driver information, Automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI and more.
An Automotive CRM can help you to get 360-degree visibility into your customers and their households and vehicles, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio and deliver meaningful service experiences for drivers and households.
Consider an Automotive CRM if you find that your customer-facing interactions are misguided, that you’re missing upsell opportunities or if you want to better serve drivers and their households. An Automotive CRM like Automotive Cloud helps teams take action fast and delight every customer.
