Orchestrate guest journeys.
Unify data, connect teams, and leverage Agentforce to deliver exceptional service and transform guest experiences with a hospitality CRM.
Industry leaders revolutionise guest experiences with Salesforce hospitality CRM.
We are dedicated to delivering the most incredible experience for every single one of our guests, personalising their stays to their needs and wants. The Agentforce 360 Platform makes it easy for us to achieve this.
Lynette EugenioDirector of Marketing, Turtle Bay Resort
Put your guests at the centre.
Expand personalisation to enhance guest satisfaction with tailored experiences.
Connect all of your data sources from PMS to loyalty and strategically enhance guest experiences, proactively deliver on guest preferences, and anticipate future interactions.
Deliver white glove service experiences to guests while also assisting property staff with an AI concierge powered by Agentforce.
Efficiently manage routine operations across channels, including reservation modifications and cancellations, loyalty point redemptions, and more.
+26% employee productivity
Enhance service capabilities, optimise operations, and unlock efficiencies with Agentforce.
Use Agentforce to resolve common issues and generate insightful summaries, so that your teams can focus on personalised interactions and complex cases.
Maximise employee potential and reduce average handling time with the support of AI agents who can search and summarise data, offer proactive suggestions, and autonomously execute actions.
Boost productivity with purpose-driven agents seamlessly integrated into workflows, providing team members with essential support precisely when it is needed.
Use data and AI to drive smarter decisions and actions.
Gain a competitive edge with Tableau Next and Data 360 to generate predictive insights, and benefit from advanced analytics.
Enhance your engagement strategies with Agentforce autonomously managing enquiries, fielding questions, pursuing leads, and scheduling meetings with potential partners and vendors.
Maximise your earning potential with Agentforce by transforming insights into actionable decisions that drive revenue, growth, and operational efficiency.
Seamlessly connect data and empower virtual agents with insights into individual needs, enabling them to deliver personalised guest services, tailored attention, and responsive offerings.
Automate service and care with purpose-built agents that reduce response times and increase guest loyalty and satisfaction.
Build your hospitality CRM solution with the following Salesforce products:
Loyalty Management
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.
Agentforce
Scale your workforce with agents for any business use case to drive customer success with humans.
Service Cloud
Increase customer satisfaction, deflect more cases and maximise efficiency with the most complete platform, powered by AI and data.
MuleSoft
Integrate all your data, systems or AI models and automate any task or process to transform your business and drive real value.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with a flexible ecommerce platform.
Keep up with the latest hospitality trends, insights and conversations.
Ready to take the next step with the world’s #1 AI CRM for Travel, Transportation, & Hospitality
Talk to an expert.
Tell us a bit more so the right person can keep in touch faster.
Stay up to date.
Get the latest research, industry insights and product news delivered straight to your inbox.
Salesforce for hospitality FAQs
Customer relationship management (CRM) is a platform that enables hospitality businesses to manage guest interactions across sales, service, and marketing. With a unified view of each guest, companies can stay connected, streamline operations, and improve profitability—key to thriving in India’s competitive and diverse hospitality landscape with a networth of over INR 2 Trillion(US$ US$ 24.61 billion).
Salesforce is consistently ranked the #1 CRM provider every year by a variety of organisations. Salesforce hospitality industry customers include the largest enterprises as well as small- and medium-sized businesses.
Salesforce is the world’s #1 CRM provider, trusted globally and in India by leading organisations. Whether you're running a large enterprise, a boutique set up, or a growing business, Salesforce hospitality industry customers include them all. We help you scale with powerful tools tailored to the unique needs of the hospitality sector.
A CRM helps hospitality businesses like hotels gather and analyse guest data to deliver personalised service, create targeted marketing campaigns, and automate everyday processes. This not only boosts guest satisfaction and conversion rates, but also frees up staff to focus on delivering exceptional in-person experiences—critical in India’s service-driven culture.Watch this video and learn how to deliver seamless service experiences in travel and hospitality.
An effective hospitality CRM should include:
- Guest profile management – to capture preferences and behaviour for personalised stays.
- Centralised booking management – to manage and optimise reservations across multiple channels.
- Automated communication tools – to engage guests before, during, and after their stay via email, SMS, or app notifications.
India’s hospitality sector sees strong seasonal fluctuations during festivals, holidays, and wedding seasons. An AI- powered hospitality CRM can help businesses forecast demand, automate outreach, optimise staff allocation, and personalise guest engagement at scale.
As hospitality expands beyond metros, a CRM can help regional hotels, and boutique resorts and homestays offer consistent service quality, manage digital bookings efficiently, and build loyalty among domestic travellers through data-driven engagement.
Absolutely. As more Indian travellers go digital—from planning to post-stay reviews—a hospitality CRM like Salesforce empowers hospitality providers to deliver seamless, connected, and personalised experiences across every channel and touchpoint.
