Orchestrate guest journeys.
Unify data, connect teams and leverage AI to give your guests the experiences they expect with Salesforce hospitality CRM.
Industry leaders revolutionise guest experiences with Salesforce hospitality CRM.
We are dedicated to delivering the most incredible experience for every single one of our guests, personalising their stays to their needs and wants. The Salesforce Platform makes it easy for us to achieve this.
Lynette EugenioDirector of Marketing, Turtle Bay Resort
Put your guests at the centre.
Take personalisation to the next level by unifying and utilising your guest data on the Salesforce Platform.
Create unified profiles to proactively deliver guest preferences and anticipate future interactions.
Utilise automation and AI to humanise every interaction and deliver personalised moments at scale.
Optimise brand impact with real-time data analytics that increase insights and drive efficiency and growth.
Boost employee productivity.
Optimise operations and unlock efficiencies with a centralised platform.
Onboard employees faster and connect teams globally.
Enable easy access to resources and efficient employee service resolutions.
Unlock department data silos, increase visibility and connect employee systems and apps.
Make data-driven decisions backed by AI-inspired insights.
Gain a competitive edge with AI and advanced analytics.
Enhance guest satisfaction and grow loyalty with AI recommendations and customised offers.
Maximise share of wallet and grow revenue with market demand, competitive pricing and historical booking insights.
Proactively engage guests with predicted needs and preferences.
Automate service and care with chatbots and virtual assistants that reduce response times and increase satisfaction.
Build your hospitality CRM solution with the following Salesforce products:
Loyalty Management
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.
Agentforce
Scale your workforce with agents for any business use case to drive customer success alongside humans.
Service Cloud
Increase customer satisfaction, deflect more cases, and maximize efficiency with the most complete platform, powered by AI and data.
MuleSoft
Integrate all your data, systems, or AI models, and automate any task or process to transform your business and drive real value.
Slack
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Commerce Cloud
Achieve goals faster, unlock new revenue, and drive automation with a flexible ecommerce platform.
Keep up with the latest hospitality trends, insights and conversations.
Ready to take the next step with the world’s #1 AI CRM for Travel, Transportation, & Hospitality
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Salesforce for hospitality FAQs
Customer relationship management (CRM) is a platform that enables hospitality businesses to manage guest interactions across sales, service, and marketing. With a unified view of each guest, companies can stay connected, streamline operations, and improve profitability—key to thriving in India’s competitive and diverse hospitality landscape with a networth of over INR 2 Trillion(US$ US$ 24.61 billion).
Salesforce is consistently ranked the #1 CRM provider every year by a variety of organisations. Salesforce hospitality industry customers include the largest enterprises as well as small- and medium-sized businesses.
Salesforce is the world’s #1 CRM provider, trusted globally and in India by leading organisations. Whether you're running a large enterprise, a boutique set up, or a growing business, Salesforce hospitality industry customers include them all. We help you scale with powerful tools tailored to the unique needs of the hospitality sector.
A CRM helps hospitality businesses like hotels gather and analyse guest data to deliver personalised service, create targeted marketing campaigns, and automate everyday processes. This not only boosts guest satisfaction and conversion rates, but also frees up staff to focus on delivering exceptional in-person experiences—critical in India’s service-driven culture.Watch this video and learn how to deliver seamless service experiences in travel and hospitality.
An effective hospitality CRM should include:
- Guest profile management – to capture preferences and behaviour for personalised stays.
- Centralised booking management – to manage and optimise reservations across multiple channels.
- Automated communication tools – to engage guests before, during, and after their stay via email, SMS, or app notifications.
India’s hospitality sector sees strong seasonal fluctuations during festivals, holidays, and wedding seasons. An AI- powered hospitality CRM can help businesses forecast demand, automate outreach, optimise staff allocation, and personalise guest engagement at scale.
As hospitality expands beyond metros, a CRM can help regional hotels, and boutique resorts and homestays offer consistent service quality, manage digital bookings efficiently, and build loyalty among domestic travellers through data-driven engagement.
Absolutely. As more Indian travellers go digital—from planning to post-stay reviews—a hospitality CRM like Salesforce empowers hospitality providers to deliver seamless, connected, and personalised experiences across every channel and touchpoint.
