Graphical data representing sum of deliveries and carrier charges.

Drive transportation and logistics success with AI

Transform transportation and logistics with trusted AI and commerce solutions from Salesforce. Streamline operations, unlock new revenue, and deliver faster, smarter service that exceeds expectations.

Industry leaders drive results in transportation and logistics with Salesforce.

Deliver world-class customer experiences

Build better relationships and improve operational efficiency with a unified customer view.

Build a 360-degree view of customers that can deliver insights and understanding of shipper needs and preferences across sales, marketing, customer service, and supply chain operations.

Statistics on volume, sales by segment, supply share and on-time delivery.

Gain valuable insights around pricing agreements and expected volumes, letting teams and partners proactively follow up with customers and increase the likelihood of achieving projected business outcomes.

Freight Partner and Carrier home portal

Leverage connected data and agentic AI to address customer needs and provide personalised experiences by integrating advanced analytics to anticipate trends, enhance satisfaction, and drive growth.

Dashboards for insights, opportunities and log meeting notes.
Statistics on volume, sales by segment, supply share and on-time delivery.
Freight Partner and Carrier home portal
Dashboards for insights, opportunities and log meeting notes.

Empower employees with connected, data-driven experiences.

Give employees the tools they need to boost productivity, improve decision making, and streamline collaboration.

Empower employees with intelligent agents that search and summarise data, offer proactive suggestions, and autonomously execute actions, allowing employees to focus on tasks requiring their unique skillset.

The marketing section for a sales console of a freight company

Use purpose-built agents directly in the flow of work to request tracking updates, manage changes, open and manage claim tickets, and handle invoicing and payment inquiries.

A Slack thread

Accelerate onboarding, streamline your internal knowledge base, and enable employees to quickly access customer data, standard operating procedures, and policy documents.

A complete view of Slack conversations.

Leverage unified data, IoT devices, and agentic AI to detect equipment issues in real-time, prioritise dispatch teams based on IoT events, and ensure swift resolution.

App integrations on Slack
The marketing section for a sales console of a freight company
A Slack thread
A complete view of Slack conversations.
App integrations on Slack

Optimise operations and improve shipper experience.

Leverage connected data and Agentforce to drive efficiencies, boost satisfaction, and do more with less.

Enhance efficiency and scale by augmenting employees with AI agents who can provide rate quotes, book and schedule new shipments, order supplies, and answer general FAQ questions about services, rates, and availability.

A Sales Console with the focus on Einstein scoring.

Offer intelligent recommendations for premium services or highlight cross-selling opportunities, enabling you to enhance customer value and satisfaction while driving additional revenue.

Account Analytics dashboard in a Sales Console.

Analyse historical data, market trends, and external factors to provide accurate demand forecasting, predict maintenance needs, and optimize asset utilisation.

A Sales Summary dashboard with Account Actuals.

Leverage forward-looking and historical data to gain real-time insight into inventory levels, order status, and transportation metrics to help identify bottlenecks, address issues, and make proactive adjustments.

Metrics related to deliveries, active carriers and delivery volumes.
A Sales Console with the focus on Einstein scoring.
Account Analytics dashboard in a Sales Console.
A Sales Summary dashboard with Account Actuals.
Metrics related to deliveries, active carriers and delivery volumes.

Salesforce for transportation and logistics FAQs

Customer relationship management (CRM) is a system that helps transportation and logistics companies manage shipper interactions across sales, service, and marketing. It enables teams to stay connected, streamline workflows, and improve profitability through data-driven decision making.

A CRM strategy in transportation and logistics focuses on enhancing shipper interactions, service delivery, and customer satisfaction. With a single source of truth for all shipper data and AI-powered actionable insights, businesses can make smarter decisions, faster.

CRM gives transportation and logistics companies a unified view of the customer, enabling them to deliver better shipper experiences with proactive, data-led guidance. Integrated AI agents help automate routine processes, freeing up teams to focus on higher-value work and innovation.

For a logistics & transportation company, improved customer service leads to increased retention. CRM helps improve shipper retention by centralising customer data, enhancing communications, and tracking issues and resolutions. This visibility enables companies to identify trends, anticipate needs, and deliver consistently high levels of service powered by AI-driven insights.

Salesforce is consistently ranked the #1 CRM globally. With AI, automation, and industry-specific capabilities built to scale and adapt to customer needs, Its platform supports transportation and logistics businesses of all sizes — from small firms to global enterprises.