Safari365 got hands-on and used rapid iteration.
Safari365 started with internal agents so they could monitor everything closely. It was an intentional, iterative process: They would test a conversation with Agentforce Testing Centre, spot an issue, then tweak the instructions or adjust the topics. Early on, for example, the agent began pulling internal notes like “Customer isn't ready to book” into messages meant for travellers. Because Safari365 built their internal agent with a human-in-the-loop, nothing went out, but it served as a strong reminder to pay close attention and ensure proper guardrails were in place.
Because Agentforce is configured in (and understands) natural language, Safari365 CEO Marcus Brain could make changes himself without waiting on developer time. In fact, Brain built two of their agents personally. Being able to build agents and refine them independently made Agentforce the fastest time-to-value of any Salesforce product they have deployed: just six weeks from signing to live.
Safari365 attributes its success to the simplicity of the tools and a mindset of radical ownership. They call Agentforce the most user-friendly Salesforce product they've worked with: Brain can sit down and create 10 iterations of a conversation in the time it would've taken to schedule one dev meeting. That level of control keeps them close to both the customer experience and the risk.
To this day, Safari365 keeps a tight feedback loop. If someone catches a hallucination or issue, the team can jump in and fix it right away.
Takeaway
Safari365 attributes its success to the simplicity of the tools and a mindset of radical ownership. Brain can sit down and create 10 iterations of a conversation in the time it would've taken to schedule one dev meeting. That level of control keeps them close to both the customer experience and the risk.
See more tips from Safari365:
Safari365 interview