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Sales
How To Make B2B Buying as Smooth as Shopping Online
The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
CEO
How Hilton Saved $1 Billion in Energy Costs, Retains Talent, and Delights Customers
Research shows that happier employees bring you happier customers and more revenue.
Thought Leadership
Signals of Change: How the Pandemic Will Shape Our Future
Explore the signals and trends set to outlast the pandemic and shape our future.
CEO
6 Reasons Execs Need To Build an Obsessive Learning Culture
Upskilling employees helps create distinct advantages for their careers and for the health of your business.
Financial Services
What Is Autonomous Finance?
Learn why 2,800 leaders call autonomous finance the key to financial services success.
Digital Marketing
An Introduction To A/B Testing: Split Testing Explained
Learn how to use testing and data to make more informed marketing decisions.
Editors' Picks
Featured Series
Tips for Marketing Leaders
How today's marketing leaders are personalizing the customer experience.
See All Stories
The All-Digital Customer Has Arrived — Is Your Business Ready?
What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.
A CDP May Not Cure Baldness, but It Can Really Help Your Business
This store added personalization to its messaging and experienced a 16% lift in conversion rates on pizza.
Featured Voices
Strategy
Anatomy of a Unicorn Business and How To Become One
Wild unicorn growth may be magical and rare, but research shows a few common characteristics among those highly successful SMBs.
Sales
Innovation Isn’t Enough: Here’s Why Pricing Matters Even More
The key to post-launch pricing strategy is to go beyond financial key performance indicators and track monthly outcomes.
Digital Transformation
High Performing Construction Firms Agree: It’s Time To Invest in Digital
Less than half of architecture, engineering, and construction (AEC) firms use client insight or sales software, but research shows the industry is catching up.
Marketing
4 Principles for Putting Responsible Marketing Into Practice
Amid today’s intersecting health, social, and economic crises, it’s crucial to understand how our products impact end users.
Smb Digital Marketing
2021 Ideas for a Small Business Marketing Strategy on a Budget
The coming year is a great opportunity to think about marketing your business on a budget.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
See All Stories
How Hilton Saved $1 Billion in Energy Costs, Retains Talent, and Delights Customers
Research shows that happier employees bring you happier customers and more revenue.
Deloitte’s Managing Principal Discusses Tech, Teams, and the Future of Work
Jason Girzadas talks about how technology ushered Deloitte through the pandemic.
