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Sales
How To Make B2B Buying as Smooth as Shopping Online
The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
CEO
How Hilton Saved $1 Billion in Energy Costs, Retains Talent, and Delights Customers
Research shows that happier employees bring you happier customers and more revenue.
Thought Leadership
Signals of Change: How the Pandemic Will Shape Our Future
Explore the signals and trends set to outlast the pandemic and shape our future.
Marketing
Marketers, Have a CRM And Think You Don’t Need a Customer Data Platform? Think Again
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Sales
Dear Wiz: How Should Sales Ops Be Compensated?
Do you have questions about sales ops and working as a sales ops pro? Dear Wiz has your answers.
Seasonal Release
The Top 5 Most Treasured Winter ’21 Features
Here are the top five requested features among hundreds and how to use them.
Editors' Picks
Featured Series
Tips for Marketing Leaders
How today's marketing leaders are personalizing the customer experience.
See All Stories
The All-Digital Customer Has Arrived — Is Your Business Ready?
What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.
A CDP May Not Cure Baldness, but It Can Really Help Your Business
This store added personalization to its messaging and experienced a 16% lift in conversion rates on pizza.
Featured Voices
Future of Work
With Vaccines on the Horizon, Here’s How Business Leaders Can Plan Ahead
Bolstered by the much-needed good news of vaccines from Pfizer and Moderna, businesses still face many questions. Here’s what they should consider now as they look ahead.
Healthcare and Life Sciences
How Clinicians – Aided by Technology – Achieved a 70% Reduction in NAS Infant Intensive Care
Healthcare consumers expect retail-like experiences, yet most healthcare payers are failing to meet these expectations.
Employee Experience
6 Reasons Execs Need To Build an Obsessive Learning Culture
Upskilling employees helps create distinct advantages for their careers and for the health of your business.
Financial Services
What Is Autonomous Finance?
Learn why 2,800 leaders call autonomous finance the key to financial services success.
Digital Marketing
An Introduction To A/B Testing: Split Testing Explained
Learn how to use testing and data to make more informed marketing decisions.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
See All Stories
How Hilton Saved $1 Billion in Energy Costs, Retains Talent, and Delights Customers
Research shows that happier employees bring you happier customers and more revenue.
Deloitte’s Managing Principal Discusses Tech, Teams, and the Future of Work
Jason Girzadas talks about how technology ushered Deloitte through the pandemic.
