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Marketing
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Customer Experience
Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It
Customer loyalty programs require a complete view of customer data to create true loyalty value.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
IT
Why Low Code Is a Winner During the Pandemic
Building apps using click-and-drag functionality has saved businesses time in training and development as they prioritize serving their customers in a challenging year.
Commerce
3 Ways To Become a Data Superhero
Hear from Zulily’s lead data analyst about how Tableau and Google BigQuery help to save the day.
Financial Services
Financial Services Start Setting the Pace for Digital Engagement
Every aspect of how financial services institutions engage with customers has shifted. As a result, the entire digital banking experience has been reimagined.
Editors' Picks
Featured Series
Tips for Small Business Leaders
Dive into trends and insights impacting the future of small business.
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Small Businesses Share What They Learned in 2020: Now They’re Ready To Move Forward
We sat down with a few San Francisco-based small businesses to hear what they learned this year that will help them in 2021 and beyond.
Mark Cuban Shares 2021 Predictions: Small Businesses Should Prepare for the Post-COVID “Snapback”
Mark Cuban shares predictions for the new year and actionable insights for small businesses. Read seven of his insights then watch the conversations for even more tips.
Featured Voices
Marketing
4 Digital 360 Myths Busted – And How You Can Smooth Friction for Your Online Customers
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
Small Business
Why Office Safety Means More Than Social Distancing for This Small Business
ICS+ saw a chance to help clients rethink where and how their employees can do their best work.
Service
Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics
Service professionals are measuring how much work it takes for a customer to get the information they need from their brand. What can you do to improve that score?
Marketing
Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
Equality
4 Ways To Ensure Faith Inclusion in the Workplace
With 77% of the U.S. population identifying as religious, an inclusive workplace makes space for employees of varying faiths to feel welcome.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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A Leader in Online Learning Predicts the Future of Education
The president of Pearson's UK and Global Online Learning talks micro-degrees, emotionally intelligent interactions, and more.
How Frito-Lay Worked Its Way Into 94% of U.S. Households
Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age.
