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Marketing
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Customer Experience
Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It
Customer loyalty programs require a complete view of customer data to create true loyalty value.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Marketing
4 Digital 360 Myths Busted – And How You Can Smooth Friction for Your Online Customers
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
Small Business
Why Office Safety Means More Than Social Distancing for This Small Business
ICS+ saw a chance to help clients rethink where and how their employees can do their best work.
Service
Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics
Service professionals are measuring how much work it takes for a customer to get the information they need from their brand. What can you do to improve that score?
Editors' Picks
Featured Series
Tips for Small Business Leaders
Dive into trends and insights impacting the future of small business.
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Small Businesses Share What They Learned in 2020: Now They’re Ready To Move Forward
We sat down with a few San Francisco-based small businesses to hear what they learned this year that will help them in 2021 and beyond.
Mark Cuban Shares 2021 Predictions: Small Businesses Should Prepare for the Post-COVID “Snapback”
Mark Cuban shares predictions for the new year and actionable insights for small businesses. Read seven of his insights then watch the conversations for even more tips.
Featured Voices
Marketing
Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
Equality
4 Ways To Ensure Faith Inclusion in the Workplace
With 77% of the U.S. population identifying as religious, an inclusive workplace makes space for employees of varying faiths to feel welcome.
Leading Through Change
How Automation Eliminated Thousands of Unanswered Customer Service Calls for This Financial Institution
Truist took advantage of artificial intelligence to tame a pandemic-spiked call volume 700x above average.
Commerce
Online Grocery Sales Have Doubled — Is Your Store Ready To Serve?
Here’s how online grocery stores can boost sales with better customer convenience and online product information – now.
Digital Transformation
Tap Into Expert Advice for the Fastest Path To ROI With Salesforce Technology
In this blog series, Salesforce experts will share how to achieve your vision using Salesforce technology by diving into the five main areas critical to success.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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A Leader in Online Learning Predicts the Future of Education
The president of Pearson's UK and Global Online Learning talks micro-degrees, emotionally intelligent interactions, and more.
How Frito-Lay Worked Its Way Into 94% of U.S. Households
Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age.
