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Customer 360
The Future of Innovation: Insights From Twitter and Honeywell
The past year has underscored the importance of a trusted technology partner, capable of adjusting as your organization and market needs demand.
IT
Ethical AI Can’t Wait: 4 Ways To Drive Greater Equality in Your AI
Getting AI right is difficult, but more important than ever. Here's how companies can commit to creating and implementing AI responsibly and ethically.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Vaccine Management
What’s the Real Threat of the Mutating Virus?
It’s a race between science, society, and the virus, said renowned epidemiologist Dr. Larry Brilliant.
Service
The Secret To More Efficient Customer Service Processes? 71% of Service Professionals Know it’s Automation
Ask these five essential questions to simplify multi-user, multi-step customer service workflows for happier customers and a more efficient workplace.
Retail
How Gamification Is Helping Procter & Gamble Boost Employee Learning
The popular name in household products is taking on an aggressive digital transformation, supported by a commitment to helping employees learn and grow — with gamified learning playing an important role.
Editors' Picks
Featured Series
Tips for Marketing Leaders
Drive impact at your organization with advice from expert leaders.
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84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
How Personalized Data Helps CMOs Drive Marketing Performance
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Featured Voices
Retail
How COVID Relief Bills Changed Current Buying Trends
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
Commerce
The All-Digital Customer Has Arrived — Is Your Business Ready?
What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.
Service
These Are the Digital Customer Service Channels Every Contact Center Needs
Digital customer service channels like online chat, messenger apps, and video support saw double-digit adoption gains in 2020. Is your organization keeping up?
IT
Why IT Implementations Fail, and How a Business Capabilities Assessment Improves Your Odds of Success
Just 16% of executives say their organization’s digital transformation initiatives have resulted in better business performance. A business capabilities assessment can help.
Marketing
The Top 5 Improvements Marketers Are Making Right Now + More From Our Marketing Intelligence Report
We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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10 Leaders On The Moments That Changed Their Lives Forever
Join Salesforce EVP Global Strategic Affairs Monica Langley as she interviews business leaders for her new show, The Inflection Point.
Mark Cuban, Sara Blakely, Daymond John, and More Share Entrepreneurial Advice
What makes for a quick business pivot? We asked some renowned business leaders to share what works best for SMBs.
