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Email Marketing
Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones
Members of our Trailblazer community revealed email blunders that they’ve made over the years and what they learned from them.
Careers
How a U.S. Olympic Medalist Became a Salesforce Solutions Engineer
As a swimmer, Christine Magnuson won two silver medals for Team USA at the 2008 Olympic Games. As a Salesforce employee, she’s helping customers win with a new way to work.
Salesforce Platform
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
Sales
Why Slack Is a Sales Team’s Secret Weapon To Growing Revenue
Sales Cloud 360 and Slack open up new ways to sell, helping your sales team to sell faster: driving growth now, and in the future.
Slack
New to Slack? Here’s How You Can Use It to Work From Anywhere
Collaboration is just the beginning. Step into the future of work and learn the basics of Slack.
Sales
The 4 Most Common Customer Objections, and How Sales Teams Should Respond
To make the sale, your prospect has to see that the value outweighs the risk. Here are the most common customer objections – and the most common solutions – to help sales teams in any field.
Editors' Picks
Featured Series
Tips for IT Leaders
Insights and tools to future-proof your growing business
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How I Built an App That Went Viral Overnight
The surprising “Bernie Sits” low code app development journey that scaled to a worldwide phenomenon.
The Future of Employee Experience Is Found In Self-Made Heroes
Help employees help themselves by building a culture of solution-seekers.
Featured Voices
Retail
U.S. Retailers Face Extra $223B in Costs of Goods This Holiday Shopping Season
Learn how pressure on the global supply chain is affecting retailers, plus four other data-driven predictions on how the holiday shopping season is about to be transformed.
Slack
How to Use Slack for Customer Service to Boost Satisfaction
Discover four ways Slack helps your service organization deliver faster, more streamlined support to help grow loyalty.
Customer Engagement
The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero
Travelers are acting on their pent-up wanderlust. But are points and miles enough to keep them loyal for the long-term?
Careers
To Reach Your Potential at Work, Think Like a Paralympian
U.S. gold medalist David Blair explains the mindset it takes to compete with a disability – and how anyone can apply it to their career.
Media
5 Ways Artificial Intelligence Is Changing Advertising Sales
AI can help ad sales pros improve both their effectiveness and efficiency.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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How PetSmart Accelerates Digital Experiences To Drive Customer-Centricity
Digital customer experience (CX) technology helps PetSmart put pet parents at the center of every brand transaction. Here’s what your business can learn from its data-driven methods.
What Is a Cultural Transformation? Here’s Why It Matters for Small Businesses
If small businesses focused on people, relationships, trust, and values, they could create the great experiences customers, employees, and vendors want.
