Should Your Business Invest in Technology Now?
Consumers will buy things that are useful and helpful, even in a downturn. The key is investing in innovation that adds value.
How To Improve Your Team’s Efficiency and Productivity
Building teams, reaching goals, and keeping the work and the motivation flowing aren’t easy. These are our proven tactics to boost productivity and efficiency in any workplace environment.
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce helps businesses lower costs, increase productivity and drive efficient growth.
How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency
Intelligent automation could be as transformative as cloud computing, and is already helping companies cut costs. We explain what it is and how your business can benefit.
Meet the New CFO — Your Most Important Leader in This Economy
The CFO is a lifeline for company health — and becoming more critical than ever as we head into a time of economic uncertainty.
A Talent Strategy For a Turbulent Time: Give Your Team New Skills
Here's how better employee upskilling can help you get more out of the teams you still have, while keeping your customers at the center of everything you do.
Editors' Picks
Featured Series
Trailblazer
Expert insights and practical how-tos to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.
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What Is a Trailblazer?
Trailblazers are truly the heart and soul of Salesforce. Everyone who wants to innovate and deliver success with Salesforce can be a Trailblazer.
Ask The Trailblazer: How to Advance Your Career in the Salesforce Ecosystem
Ask The Trailblazer is an equality-first social series for those who are getting certified, landing their dream job in the Salesforce ecosystem, and sharing their experiences with other Trailblazers to follow.
Featured Voices
Spending Smartly on Tech Is Key in a Downturn – Here’s How You Can Do It
Our COO explains how your business can get the most value from technology while moving fast and minimizing risk.
6 Ways to Make Sure Your IT Investment Pays Off
A bit of planning upfront can be the difference between realizing significant value and wondering why you made the investment in the first place.
10 New Findings Reveal How Sales Teams Are Achieving Success Now
Our recent State of Sales survey, featuring insights from over 7,700 sales pros, shows how teams are maximizing value amid economic headwinds.
Why Website Personalization is Your Best Friend in a Tough Economy
Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.
Your Payment Strategy Matters — Here’s How To Keep Shoppers All the Way To Checkout
Commerce teams should create a seamless checkout experience for customers. Follow our tips to win back abandoned carts and increase conversion rates.
Featured Series
Data Culture
Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.
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How a Strong Data Culture Can Make Your Forecasting More Accurate
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
No One Understands Your Charts — Here’s How To Change That
Data charts are the linga franca of business, but they're often incomprehensible. Here are 5 easy ways to make your data visualizations sing.
