How To Make B2B Buying as Smooth as Shopping Online

The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?

two women computer revenue lifecycle b2b journeys

CEO

How Hilton Saved $1 Billion in Energy Costs, Retains Talent, and Delights Customers

Tiffani Bova

Research shows that happier employees bring you happier customers and more revenue.

Thought Leadership

Signals of Change: How the Pandemic Will Shape Our Future

Sara Frisk

Explore the signals and trends set to outlast the pandemic and shape our future.

Man relaxing on couch upskilling with online learning

Training

6 Reasons Execs Need To Build an Obsessive Learning Culture

Amy Regan Morehouse

Upskilling employees helps create distinct advantages for their careers and for the health of your business.

woman and man looking at graphs on a computer autonomous finance

Financial Services

What Is Autonomous Finance?

Namer Aljazrawi

Learn why 2,800 leaders call autonomous finance the key to financial services success.

Digital Marketing

An Introduction To A/B Testing: Split Testing Explained

Denny Kao

Learn how to use testing and data to make more informed marketing decisions.

Editors' Picks

How Marriott Hotels Are Planning for the Next Phase of Travel

Karen Solomon

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

Erik Wagner

If COVID-19 Hasn’t Already Killed the Open Office, It Should

Lisa Lee

Featured Series

Tips for Marketing Leaders

How today's marketing leaders are personalizing the customer experience.

See All Stories

The All-Digital Customer Has Arrived — Is Your Business Ready?

Adam Blitzer

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Martin Kihn

This store added personalization to its messaging and experienced a 16% lift in conversion rates on pizza.

Featured Voices

Anatomy of a Unicorn Business and How To Become One

Ruthie Miller

Wild unicorn growth may be magical and rare, but research shows a few common characteristics among those highly successful SMBs.

Sales

Innovation Isn’t Enough: Here’s Why Pricing Matters Even More

Madhavan Ramanujam

The key to post-launch pricing strategy is to go beyond financial key performance indicators and track monthly outcomes.

Engineer or architect at a construction site

Digital Transformation

High Performing Construction Firms Agree: It’s Time To Invest in Digital

Susan Johnston

Less than half of architecture, engineering, and construction (AEC) firms use client insight or sales software, but research shows the industry is catching up.