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Marketing
84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy
With insights from more than 8,200 marketers, this year's State of Marketing Report reveals the biggest priorities and challenges that will shape the future of marketing strategy in 2021 and beyond.
Future of Work
There’s a Growing Divide Between Companies and Workers
Workers want empathy, autonomy, understanding, opportunity, and a bigger voice in decision-making. Companies want them back in the office, and can only offer so much while trying to grow in an uncertain time.
Salesforce Platform
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
Retail
Will Our Holiday Gifts Arrive on Time? What Retailers Can Do Now
Learn how brands can master on-time delivery and overcome labor and manufacturing challenges with these tips for retail fulfillment in 2021.
Service
What Is a Chatbot? How Is it Changing Customer Experience?
Chatbot technology is becoming a bigger part of our lives as consumers and in business. Here’s how chatbots, with the influence of AI, are shaking customer service up.
Equality
Carla Harris: Building Relationship Currency in the Workplace
Carla Harris, vice chairman and managing director at Morgan Stanley, vowed that when people came to her for advice, she would provide them with tools and strategies honed by experience.
Editors' Picks
Featured Series
Tips for Using Slack
Insights on how to use Slack to deliver customer and employee success from anywhere
See All Stories
How to Use Slack for Customer Service to Boost Satisfaction
Discover four ways Slack helps your service organization deliver faster, more streamlined support to help grow loyalty.
These Slack Tricks Can Boost Your Productivity at Work
Learn the keys to Slack etiquette and productivity to speed up your work, keep teams connected, and have some fun along the way.
Featured Voices
Email Marketing
Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones
Members of our Trailblazer community revealed email blunders that they’ve made over the years and what they learned from them.
Future of Work
The Invisible Office and the Future of Remote Work
This is how companies are reimagining a new world of work, where the simplistic binary of home and office is obsolete.
Salesforce Culture
Why You Need a Personal Board of Directors
In the #BossTalks season finale, Salesforce Chief Philanthropy Officer Ebony Beckwith and The Cru CEO and founder Tiffany Dufu say a personal board of directors can help guide your career and life.
Retail
U.S. Retailers Face Extra $223B in Costs of Goods This Holiday Shopping Season
Learn how pressure on the global supply chain is affecting retailers, plus four other data-driven predictions on how the holiday shopping season is about to be transformed.
IT
People Trust Government More When Their Digital Experience Is Better
Now that consumers are accustomed to the ease of ordering groceries, conducting financial transactions, and even receiving medical evaluations online, they want government to provide a similar level of services.
How a U.S. Olympic Medalist Became a Salesforce Solutions Engineer
As a swimmer, Christine Magnuson won two silver medals for Team USA at the 2008 Olympic Games. As a Salesforce employee, she’s helping customers win with a new way to work.
To Reach Your Potential at Work, Think Like a Paralympian
U.S. gold medalist David Blair explains the mindset it takes to compete with a disability – and how anyone can apply it to their career.
