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Equality
9 LGBTQ+ Women Who’ve Led the Way for the Next Generation
During Pride month and throughout the year, we honor the legacy and stories of the many LGBTQ+ trailblazers that came before and paved a new way for generations to come. The modern LGBTQ+…
Marketing
The Best Marketing Leaders Know What Works — Twilio CMO Sara Varni Says B+ Marketing Isn’t Good Enough
Salesforce CMO Sarah Franklin kicks off a series of chats with industry-shaping marketing leaders.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Service
Why Workforce Management Is Key To the Contact Center Future
If you fail to plan, then you’re planning to fail. Human creativity is critical in the customer service contact center. Planners must address these three things to set agents up for success.
Digital Advertising
4 Common Beliefs About the Future of Advertising – and Why They’re Wrong
Martin Kihn is senior vice president, strategy, for Marketing Cloud. In a former life, he was a research vice president at Gartner and he has advised numerous Fortune 500 clients on marketing strategy.…
IT
Summer ’21 Is Live: See What’s Included This Release!
Today, the Summer ’21 Release innovations are available to customers globally. Check out the new salesforce.com/releases to learn more.
Editors' Picks
Featured Series
Tips for Small Business Leaders
Insights and tools to future-proof your growing business
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3 Secrets for Your SMB’s Remote Sales Team To Succeed From Anywhere
As restrictions ease and the economy opens up, remote sales will remain important as businesses consider the hybrid office model.
Experts Anticipate Small Businesses Will Rebound in the Near Future
Many businesses that made changes during the pandemic knew they had modernize their business technology before the pandemic hit.
Featured Voices
Retail
5 Things Communications Service Providers Need To Attract and Retain Gen Z
What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.
Sales Cloud
5 Sales Forecasting Techniques I Wish I Knew About Earlier in My Career
A seasoned sales leader shares their proven experience with sales forecasting techniques that work.
Marketing
Skill Up: Carve Your Digital Marketing Career Path
For a career in digital marketing – to upskill, reskill, or just build new skills – meet the Marketer Career Path, a curated library of learning content in a variety of formats to help you level up from anywhere.
B2B Commerce
Ecommerce Success Lies in the Power of a Complete Customer Engagement Platform
The best ecommerce technology providers build their end-to-end platform around what’s most important — the customer. Here's why it's essential to have a connected customer platform to deliver exceptional experiences.
Customer Engagement
What Does It Really Mean To Be a Customer-Centric Company?
Many companies describe themselves as "customer-centric" – but are they? Bob Evans of Cloud Wars reveals why they need to be, now more than ever.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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Purpose-Driven Work Helped PwC Guide Clients Through the Pandemic
Many organizations needed help to continue their purposeful work during the pandemic. Here are six inspiring highlights.
How the Bank of Georgia Uses Data-Driven Marketing To Boost Engagement
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
