Salesforce Blog — News, tips, and insights from the global cloud leader

The past year has underscored the importance of a trusted technology partner, capable of adjusting as your organization and market needs demand.

guy walking in front of a white wall looking at his phone CXO

Ethical AI Can’t Wait: 4 Ways To Drive Greater Equality in Your AI

Kathy Baxter

Getting AI right is difficult, but more important than ever. Here's how companies can commit to creating and implementing AI responsibly and ethically.

Digital Transformation

What Does Salesforce Do?

Jody Farrar

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.

Commerce

The All-Digital Customer Has Arrived — Is Your Business Ready?

Adam Blitzer

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.

Service

These Are the Digital Customer Service Channels Every Contact Center Needs

Mark Abramowitz

Digital customer service channels like online chat, messenger apps, and video support saw double-digit adoption gains in 2020. Is your organization keeping up?

Why IT Implementations Fail, and How a Business Capabilities Assessment Improves Your Odds of Success

Gregory Wong

Just 16% of executives say their organization’s digital transformation initiatives have resulted in better business performance. A business capabilities assessment can help.

Editors' Picks

1

Hybrid Culture Will Change How We Live and Work: Here’s How

Ari Bendersky
2

Prioritize Employee Experience To Rise Above Your Competition

Yakaira Núñez
3

Hate Crimes Against Asians Are up 150% — Here’s What We Can Do To Make It Stop

Mai Le

Featured Series

Tips for Marketing Leaders

Drive impact at your organization with advice from expert leaders.

See All Stories

Two office teammates brainstorming with Post-it notes

84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)

Conor Wiegmann

Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.

Couple checking at something on their laptop

How Personalized Data Helps CMOs Drive Marketing Performance

Emily Fultz

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?

Featured Voices

The Top 5 Improvements Marketers Are Making Right Now + More From Our Marketing Intelligence Report

Jay Wilder

We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.

Financial Services

Why Financial Services Automation Is the Answer To Changing Expectations of Advisors

Kerry Ryan

The financial advisor-client relationship has never been more important, leading to important shifts in the advisor role.

Work Com

83% of Employers Say Remote Worker Productivity Is Up — Why Return To the Office?

Lisa Lee

Learn what’s next for the future of work and the workplace after COVID-19 vaccines. Hint: Employees and employers differ on what the office is actually for.

Sales

4 Ways To Supercharge Your Digital Sales Team (and Save Revenue)

Brooke Gerhardt

Manufacturer Armstrong Steel saved 8% of its revenue adding artificial intelligence to its sales coaching. Here's how they saved hours a week and better trained their team.