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CEO
A Patchwork Rebound Awaits Businesses Amid Continued Uncertainty
There's light at the end of the tunnel, but business uncertainty reigns over the recovery, with a small group of high-income countries returning to pre-pandemic norms while the rest of the world wrestles with the spread of variants.
CEO
10 Leaders On The Moments That Changed Their Lives Forever
Join Salesforce EVP Global Strategic Affairs Monica Langley as she interviews business leaders for her new show, The Inflection Point.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Marketing
Global Appliances Manufacturer Connects Data To Engage Customers and Build Brand-Loyalty
BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.
Financial Services
Bringing Service Back To Banking
To meet new consumer demands, retail banks need to prioritize improvements to customer experience with the help of autonomous finance.
Small Business
How To Flip the Channels On Your Small Business Ecommerce
If your small business is thinking big, this is the data you need to analyze to target the right customers – and make them happy with every click.
Editors' Picks
Featured Series
Tips for Marketing Leaders
Drive impact at your organization with advice from expert leaders.
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84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
How Personalized Data Helps CMOs Drive Marketing Performance
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Featured Voices
Employee Experience
Employee Experience (EX) Key To Moving Business Forward, According to IBM
Companies that prioritize employee experience are better positioned to to pull ahead and build competitive advantages.
IT
Get Ready for Summer ’21 — Key Dates for the Sandbox Preview
During the preview window, get early access to new features and test configurations in your sandbox before the scheduled production upgrade.
CEO
Hybrid Culture Will Change How We Live and Work: Here’s How
When we rethink cities in the future, will everyone have more equitable access to urban centers?
CEO
77% of CEOs Signal Market Shift To Business of Experience
To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customers
Small Business
Building Your Brand Virtually: A Guide for Women Small Business Leaders on Networking and Visibility
Overcome fear and self-doubt as you gear up to stand out from the crowd and build your brand.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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How New York Life’s Retail Annuities Team Is Rethinking Call Center Metrics
How the Retail Annuities team of a life insurance company with a more than 175-year history is redefining its call center metrics to support new business objectives and improve employee retention and growth.
New Data: Why 2021 Is the Year To Transform Small and Medium Business Customer Support
SMBs are investing in enhanced training for their support agents in response to growing customer expectations.
