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Business as a Platform for Change
How Can Your Businesses Do More Good in 2021? Empower Your Employees
Frank Cooper III, CMO of BlackRock discusses the evolution of corporate purpose with the head of global marketing for Salesforce.org.
Salesforce Culture
How To Tackle Imposter Syndrome With NFL Player Kelvin Beachum
Our chief philanthropy officer Ebony Beckwith chats with Beachum on the inaugural episode of her #BossTalks series, aimed at career-oriented professionals on LinkedIn.
Employee Experience
Hybrid Work Demands New Skills of Leaders
Many leaders likely do not possess the new mindset and skill set necessary to manage large scale hybrid work. But they can skill up. Here’s what you need to know.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Field Service
Meet the Sales Team You Didn’t Know You Had: Upsell and Cross-Sell with Field Service for Growth
With the right technology and training, your field service team is well-poised to promote everything from upgrades to new products. Best of all, 85% of them already feel like customer retention is part of the job.
Sales
Virtual Sales Is Here to Stay – The Latest Research Tells Us Why
Almost half of the sales reps we surveyed say they’ll mostly sell remotely moving forward. Here's why virtual selling is here for good.
Editors' Picks
Featured Series
Tips for Commerce Pros
Discover ways to optimize and build your business.
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How COVID Relief Bills Changed Current Buying Trends
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
B2B Commerce Trends You Weren’t Expecting (but Will Impact Your Business)
Here are the business-to-business commerce trends to expect in 2021 based on insight from nearly 1,400 commerce leaders around the world.
Featured Voices
Customer Engagement
Fix These 3 Marketing Problems With a Customer Data Platform
This pizza shop added personalization to its messaging and experienced a 16% lift in conversion rates. Here’s how they did it.
IT
The Summer ’21 Release Preview Is Here
Maximize your investment. Get information on the latest and greatest product enhancements and innovations at salesforce.com/releases.
Leading Through Change
Retail Needs Haven’t Changed: The Buying Experience Has With CarMax
Connect the digital and human experience to build confidence and trust, for both your employees and customers.
Equality
Take Action Against Anti-Asian Racism: Support the Asian Community
This Asian Pacific American Heritage Month, our Asiapacforce president, reacts to recent reports of anti-Asian violence and offers solutions to support Asian colleagues and the wider community.
Commerce
Clicks, Not Calls: How To Drive Traffic To Your Digital Commerce Storefront
Alert them, convert them, and keep giving your business customers the positive purchasing experience they expect. Learn how to attract new clients and guide existing customers toward the B2B digital storefront of your customers’ dreams.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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How Gamification Is Helping Procter & Gamble Boost Employee Learning
The popular name in household products is taking on an aggressive digital transformation, supported by a commitment to helping employees learn and grow — with gamified learning playing an important role.
The Future of Innovation: Insights From Twitter and Honeywell
The past year has underscored the importance of a trusted technology partner, capable of adjusting as your organization and market needs demand.
