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Equality
9 LGBTQ+ Women Who’ve Led the Way for the Next Generation
During Pride month and throughout the year, we honor the legacy and stories of the many LGBTQ+ trailblazers that came before and paved a new way for generations to come. The modern LGBTQ+…
Marketing
The Best Marketing Leaders Know What Works — Twilio CMO Sara Varni Says B+ Marketing Isn’t Good Enough
Salesforce CMO Sarah Franklin kicks off a series of chats with industry-shaping marketing leaders.
Digital Transformation
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Sales Cloud
5 Sales Forecasting Techniques I Wish I Knew About Earlier in My Career
A seasoned sales leader shares their proven experience with sales forecasting techniques that work.
Marketing
Skill Up: Carve Your Digital Marketing Career Path
For a career in digital marketing – to upskill, reskill, or just build new skills – meet the Marketer Career Path, a curated library of learning content in a variety of formats to help you level up from anywhere.
B2B Commerce
Ecommerce Success Lies in the Power of a Complete Customer Engagement Platform
The best ecommerce technology providers build their end-to-end platform around what’s most important — the customer. Here's why it's essential to have a connected customer platform to deliver exceptional experiences.
Editors' Picks
Featured Series
Tips for Small Business Leaders
Insights and tools to future-proof your growing business
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3 Secrets for Your SMB’s Remote Sales Team To Succeed From Anywhere
As restrictions ease and the economy opens up, remote sales will remain important as businesses consider the hybrid office model.
Experts Anticipate Small Businesses Will Rebound in the Near Future
Many businesses that made changes during the pandemic knew they had modernize their business technology before the pandemic hit.
Featured Voices
Customer Engagement
What Does It Really Mean To Be a Customer-Centric Company?
Many companies describe themselves as "customer-centric" – but are they? Bob Evans of Cloud Wars reveals why they need to be, now more than ever.
High Tech
Blockchain and IoT (Internet of Things): How To Combine Them for Better Business
Combine blockchain and IoT together for valuable use cases across industries. Here's why these two technologies can improve business operations, cut costs, and boost your bottom line.
IT
11 Real Blockchain Use Cases for Business
We researched how blockchain can add value to financial services, media and entertainment, healthcare and life sciences, retail and consumer products, insurance, and education. Here's what we found.
Retail
How Retail Personalization Helped Gap Inc. Increase Online Sales 60%
Gap Inc.’s chief digital and technology officer explains how retail personalization got 3.5 million loyalty subscribers in 60 days.
Digital Transformation
How Healthcare Technology Investments Can Help Transition Into the Next Normal and Beyond
Public health agencies and healthcare providers can repurpose the healthcare technology developed during the pandemic to streamline their processes and workflows.
Featured Series
Inspiring Customer Stories
These companies are radically transforming and innovating in real time.
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Purpose-Driven Work Helped PwC Guide Clients Through the Pandemic
Many organizations needed help to continue their purposeful work during the pandemic. Here are six inspiring highlights.
How the Bank of Georgia Uses Data-Driven Marketing To Boost Engagement
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
