What Is Salesforce Genie?
Salesforce Genie is the real-time platform for customer magic. We answer some basic questions about what it does and how it works.
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Quiet Quitting is Real – Here’s How to Make Your Team More Engaged
Set clear expectations, create new ways to measure success, and other tips to prevent this alarming trend from hurting your team's productivity.
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
Behind the Creation of Genie the Rabbit — The Newest Salesforce Character
The latest addition to the Salesforce character crew delivers real-time customer experiences that feel like magic by unifying data, at scale, in groundbreaking ways.
How 4K Commerce Leaders Are Handling Today’s Budget Constraints
The right data and automation strategies can help ecommerce brands thrive in today’s economic climate and build resilience for tomorrow.
Customers Want Your Business to Engage More on Social Issues, Not Less
People want businesses to lead with ethics, according to Edelman's latest Trust Barometer. Here's how you can do that in a way to increase and build customer trust.
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Data Culture
Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.
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Data-Driven Companies Perform Better by Almost Every Metric — Here’s How To Become One of Them
It's time to give everyone in your organization the know-how to use data to make better decisions. Your business depends on it.
Why First-Party Customer Data Is Better Than Using Cookies (Really)
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Featured Voices
You Can Make Holiday Shopping Easier: 4 Tips for Retailers
Here’s how to create a satisfying retail shopping experience during a tough economy.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You
What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.
8 Ways to Make Your Sales Org Recession Ready
A recession may be on the way. Now is the time to develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics.
Smart Contracts Can Help You Win Web3 – Here’s How They Work
As we move into a Web3 world, blockchain can help make the businesses of the future more trustworthy, streamlined, and credible.
In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move
Tools like self-service storefronts and automatic product recommendations will keep customers satisfied and improve your operating margins.
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Trailblazer
Expert insights and practical how-tos to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.
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Ask The Trailblazer: How to Advance Your Career in the Salesforce Ecosystem
Ask The Trailblazer is an equality-first social series for those who are getting certified, landing their dream job in the Salesforce ecosystem, and sharing their experiences with other Trailblazers to follow.
8 Proven Strategies To Help You Get Salesforce Certification Ready
Planning to take a Salesforce Certification exam? Discover the best advice from Salesforce pros to help you prepare, and keep you calm and confident, for your test day.
