Salesforce Genie is the real-time platform for customer magic. We answer some basic questions about what it does and how it works.
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Set clear expectations, create new ways to measure success, and other tips to prevent this alarming trend from hurting your team's productivity.
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
The latest addition to the Salesforce character crew delivers real-time customer experiences that feel like magic by unifying data, at scale, in groundbreaking ways.
The right data and automation strategies can help ecommerce brands thrive in today’s economic climate and build resilience for tomorrow.
People want businesses to lead with ethics, according to Edelman's latest Trust Barometer. Here's how you can do that in a way to increase and build customer trust.
Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.See All Stories
It's time to give everyone in your organization the know-how to use data to make better decisions. Your business depends on it.
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Here’s how to create a satisfying retail shopping experience during a tough economy.
What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.
A recession may be on the way. Now is the time to develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics.
As we move into a Web3 world, blockchain can help make the businesses of the future more trustworthy, streamlined, and credible.
Tools like self-service storefronts and automatic product recommendations will keep customers satisfied and improve your operating margins.
Expert insights and practical how-tos to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.See All Stories
Ask The Trailblazer is an equality-first social series for those who are getting certified, landing their dream job in the Salesforce ecosystem, and sharing their experiences with other Trailblazers to follow.
Planning to take a Salesforce Certification exam? Discover the best advice from Salesforce pros to help you prepare, and keep you calm and confident, for your test day.