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Marketing

3 Tips for Dreamforce First-Time Attendees

Katie Wheeler

Never been to Dreamforce before? We’ve got you covered. Here are a few tips to make the most of it.

Image of the Dreamforce entrance with the city of San Francisco in the background.

Illustration of a woman giving a high five to a robot / AI agents

Silvio Savarese

AI agents and assistants have the ability to take action on a user’s behalf, but each serves a distinct purpose.

Jody Farrar

We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.

An illustration of a robot and human woman working next to each other on a project.

Christophe Coenraets

AI agents are set to become ubiquitous in our daily lives. Here's how they work and how they are transforming business and application development alike.

An illustration of a woman emptying a large container of shapes and blocks into the opened-lid head of a robot

Lisa Lee

AI plays a key role in personalized customer experiences. But a data platform that connects the dots between every data point is the real hero.

Illustration of a professionally dressed woman and man pointing to metrics on a smartphone / b2b social media marketing

Justin Lafferty

You don’t have to be boring and corporate to connect with your audience. With creativity, authenticity, and AI, you can stand out in the feed.

Editors' Picks

1

4 In-Demand Skills to Grow Your Salesforce Career

Dana Hall
2

How Marketers Can Connect With Generation Alpha

Nick Feldman
3

5 Business Uses for an AI Copilot

Lisa Lee

Featured Series

Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

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Paul Bookstaber

Read actionable advice from leading sales influencers as they focus on growth in the year ahead.

A woman and a man holding phones while talking to each other on a sales call.

Jeffrey Steen

Perfect your sales calls using these sought-after tips from sales experts.

Featured Voices

Generative AI can help businesses run more efficiently and better connect with customers. Learn more about large language models, the technology that powers it all.

Lisa Lee

Here's a peek into the future of a company using AI in every corner of its business.

Salesperson shaking hands and smiling while selling to the CFO

Samuel Holzman

Learn the specific steps required to successfully sell to the modern-day CFO.

Photo of Jed Kolko sitting at a table / impact of AI on jobs

Salesforce Staff

A top economist shared how AI is changing the labor market — and what workers can do today to succeed.

the difference between AI agents and chatbots.

Cassidy Myers-Sims

While there are many differences between chatbots and agents, it’s best to think of them in the short term as a better together story.

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Featured Series

Service

Stay ahead in the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

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Illustration: Two women and one man review customer service analytics on a life-size mobile phone

Nausheen Najib

Turn customer interactions into insights that help your business improve with service intelligence.

Animated customer responding to a Net Promoter Score survey on a laptop

Julian Walker

Some service leaders swear by Net Promoter Score, while others think it’s obsolete. We asked our Trailblazer community to weigh in. Here’s what they told us.