3 Ways Generative AI Will Help Marketers Connect With Customers
Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?
What Is Vendor Sprawl?
When businesses have too many software applications across silos, it can create inefficiency. Here’s how to tighten up your operations.
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce helps businesses lower costs, increase productivity and drive efficient growth.
Meet Flo the Flying Squirrel: Salesforce’s Newest Character
This flying squirrel is here to help you take your teams to new heights — with the power of automation.
How A Data Lakehouse Can Help Your Team Become More Efficient
A data lakehouse sounds like a serene getaway, but it can be the key to improving efficiency and customer satisfaction.
Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay
Non-IT business leaders are having greater influence over the technology used to enhance the customer experience.
Editors' Picks
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Trailblazer
Expert insights and practical how-tos to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.
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Meet the New 2023 Salesforce MVPs
Let’s celebrate the new members of the Salesforce MVP Class of 2023 and learn how these outstanding Trailblazers help others succeed in the Salesforce ecosystem.
Ask The Trailblazer: How to Advance Your Career in the Salesforce Ecosystem
Ask The Trailblazer is an equality-first social series for those who are getting certified, landing their dream job in the Salesforce ecosystem, and sharing their experiences with other Trailblazers to follow.
Featured Voices
What Does ‘Real-Time Marketing’ Really Mean?
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
18 Top Sales Influencers You Should Follow in 2023
Read actionable advice from leading sales influencers as they focus on growth in the year ahead.
4 Ways To Supercharge Your Digital Sales Team (and Save Revenue)
Manufacturer Armstrong Steel saved 8% of its revenue adding artificial intelligence to its sales coaching. Here's how they saved hours a week and better trained their team.
5 Ways To Honor and Advance Equal Pay
Whether you’re a leader or individual contributor, you can become an equal pay advocate. Here are 5 things to remember as you champion equal pay.
Featured Series
Data Culture
Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.
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How a Strong Data Culture Can Make Your Forecasting More Accurate
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
No One Understands Your Charts — Here’s How To Change That
Data charts are the linga franca of business, but they're often incomprehensible. Here are 5 easy ways to make your data visualizations sing.
