Want Better Answers From Generative AI? Write Better Prompts
No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform.
Bad Data is Like Junk Food for Your AI
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
The Surprising Thing Your Customers Want — And They Might Not Even Realize It
Customer intimacy is all about discovering what matters most to each customer, and delivering that experience every time.
Generative AI Regulations – What They Could Mean For Your Business
Get the latest news around generative artificial intelligence regulations and insights from our director of global public policy on how it can affect your business.
What Is a Unified Customer Profile?
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
Editors' Picks
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Trailblazer
Expert insights and practical how-tos to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.
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Meet the New 2023 Salesforce MVPs
Let’s celebrate the new members of the Salesforce MVP Class of 2023 and learn how these outstanding Trailblazers help others succeed in the Salesforce ecosystem.
Ask The Trailblazer: How to Advance Your Career in the Salesforce Ecosystem
Ask The Trailblazer is an equality-first social series for those who are getting certified, landing their dream job in the Salesforce ecosystem, and sharing their experiences with other Trailblazers to follow.
Featured Voices
Automation Could Buy You a 23-Day Vacation
But a new survey of 18,000 workers shows 1 in 3 are merely pushing papers. Here are 4 quick tips to help your company use automation and AI to boost productivity
Generative CRM — Here’s What It’ll Mean For Your Business
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.
Will Generative AI Be Used for Good? Kumail Nanjiani Says That’s Up to You
The acclaimed actor, comedian, and writer – who played a developer on “Silicon Valley” – called on companies to consider the ethical implications of AI. Here’s how you can do that.
6 Easy Ways You Can Skill Up for AI
The skills that businesses need to put AI to work are lagging. But you can get the skills you need. Here’s how.
This Company Saved Millions with AI – Here’s How
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
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Data Culture
Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.
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How a Strong Data Culture Can Make Your Forecasting More Accurate
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
No One Understands Your Charts — Here’s How To Change That
Data charts are the linga franca of business, but they're often incomprehensible. Here are 5 easy ways to make your data visualizations sing.
