Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently
New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.
10 Takeaways: How USAA Delivers Exceptional Member Experiences
Read how USAA made a culture shift to put member experiences at the center of everything they do. The result is USAA now offers omnichannel services to their insurance policyholders to gain efficiencies and increase loyalty.
Ask an Architect: 3 Recommended Steps to Building a Data Retention Policy
In this era of “big data,” nonprofit and higher ed institutions are able to use technology to collect more and more data every day. Whether migrating from legacy on-premise systems with decades of…
Uber’s CEO: “If you don’t disrupt yourself, someone else will”
Salesforce sits down with Uber CEO Dara Khosrowshahi on the future of Uber, the future of transportation, and why a strong values-driven culture is so crucial to long-term business success.
Salesforce Named a Leader in The Forrester Wave™: B2C Commerce Suites, Q3 2018
Salesforce B2C Commerce received the highest possible scores from Forrester in areas crucial to customer success; market presence, personalization, artificial intelligence, business intelligence and analytics, and ecosystem.
Salesforce Billing Streamlines the Revenue Lifecycle
See what's new with the launch of Salesforce Billing — it extends Salesforce CPQ to streamline the entire quote-to-cash process. This means customers can adapt to changes in business models, automate customer lifecycles, and make smarter decisions. This post outlines the new product capabilities and provides a link to the CPQ + Billing Keynote at Dreamforce.
Understand Your Customers Better With an Industry Segmentation Strategy
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want
Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.
The Secret to Successfully Managing Change in Your Small Business
Learn how Organizational Change Management (OCM) applies to SMBs as they implement CRM systems. This is a significant change for any growing company, and this post examines how to manage the process to set your business up for bigger future returns on investment. Get more tips on how to scale your small business with our ebook featuring insights from a Salesforce startup.
The Key to Attracting Multi-Year and Unrestricted Funding for Nonprofits
When it comes to nonprofit fundraising, all donations are not created equal In recent years, many nonprofits have experienced a surge in donor engagement — through campaigns like DonorsChoose.org and other crowdfunding initiatives,…
