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MedTech: Prioritize your customers from data to device

Transform stakeholder engagement across the entire value chain with industry-specific, intelligent solutions

The medical technology industry has always embraced innovation. However, the business landscape now requires them to do more, more intelligently, with less. That’s where a connected life sciences platform comes in.

To serve healthcare systems, providers, and patients with personalized interactions and product visibility, medtech organizations must cultivate a 360-degree view of their business and customers. Connecting existing information and systems unlocks efficiencies, reduces revenue leakage, and ultimately, drives commercial success.

Leveraging the power of data, AI, and automation allows medtech organizations to more efficiently and effectively deliver better business and health outcomes. From sales agreements and account-based forecasting, to managing visits and inventory, to streamlining patient programs, an integrated platform can streamline operations across research and development, manufacturing, supply chain, and commerce.

Only 28% of sales reps' time is actually spent selling.

Source: State of Sales

From sales agreements and account-based forecasting, to managing visits and inventory, to streamlining patient programs, an integrated platform can streamline operations across research and development, manufacturing, supply chain, and commerce.

Technology solves pain points across the medtech industry by:

PAIN POINT

Legacy systems and siloed data hamper medtech sales reps’ productivity and make it hard to truly know and understand their customers wants, needs, and preferences.

ANTIDOTE

A fully connected clinical selling experience enables sales reps to deliver personalized engagements and create impactful interactions anytime, from anywhere. Whether in-person or virtually, reps are empowered to deliver the right product at the right time, through any channel.

PAIN POINT

Manual processes and paper based tracking make it difficult and tedious for sales reps to accurately forecast and make data-driven decisions. This makes it hard to drive efficient and effective sales.

ANTIDOTE

A trusted, connected life sciences platform integrates account data giving teams a 360-degree view of everything from physician case schedules and orders to pipeline coverage. Advanced selling tools, automated processes, and AI-powered solutions enable intelligent forecasting, actionable insights, and real-time buying signals that improve sales performance.

PAIN POINT

Many medtech companies rely on multiple technology systems housing different data sets that don’t have the ability to easily work together. This makes it difficult to assure contract compliance, reduces operational efficiency, and makes organizations more prone to revenue leakage.

ANTIDOTE

Connecting stakeholders and data in one centralized location provides a 360-degree view that promotes better, more efficient contract management and compliance processes. Data-driven insights and automated processes simplify device sales, improve operational efficiency, and increase customer engagement by helping teams to uncover opportunities, make more data-driven decisions, drive cost savings, and improve provider satisfaction.

PAIN POINT

Lack of visibility and real-time intelligence makes it difficult for reps to understand their customers and leads to inefficient and costly field inventory management

ANTIDOTE

A centralized platform improves visibility of device availability, streamlines cycle counting, and provides the ability to incorporate real-time customer purchase history and inventory into sales reps’ workflows. This makes it possible for teams to deliver the right product at the right time. A holistic view alongside automated inventory workflows allow for proactive inventory management, reduced errors, and an improved seller experience. Intelligent insights delivered directly in the flow of work allow teams to optimize surgical visits and preventive maintenance, ensuring patients receive the care they need, when they need it.

Learn how to build transparency and predictability into your business with the technology playbook for medtech.

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