Analyst Reports
Discover the latest perspectives from leading analyst firms on Salesforce across CRM, AI, data, and more, including in-depth evaluations of our products, capabilities, and market presence.
Read the latest reports and research from top analyst firms.
Service Cloud
Salesforce Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Service Knowledge Management Systems
Learn why Gartner named Salesforce a Leader.
Agentforce Sales
Salesforce Named a Leader in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms
Learn why we are recognized for the 20th year in a row.
Tableau
Gartner® names Salesforce (Tableau) a Leader in Analytics and Business Intelligence Platforms 14th consecutive year
Learn why Gartner named Salesforce a Leader.
Agentforce
Salesforce Named a Leader in the 2026 Gartner® Magic Quadrant™ for Conversational AI Platforms
See why Gartner® named Salesforce as a Leader.
Informatica
2026 Gartner® Magic Quadrant™ for Master Data Management Solutions
Discover why Informatica from Salesforce is recognized as a Leader, positioned highest in Ability to Execute.
Mulesoft
2026 Gartner® Magic Quadrant™ for Integration Platform as a Service
See why Gartner® named Salesforce (MuleSoft) as a Leader.
Informatica
2026 Gartner® Magic Quadrant™ for Augmented Data Quality Solutions
Discover why Gartner® named Salesforce (Informatica) as a Leader for the 18th time.
Data 360
2026 Gartner® Magic Quadrant™ for Customer Data Platforms
Furthest in Completeness of Vision. Highest in Ability to Execute. Discover why Gartner recognized Salesforce as a Leader.
Informatica
2026 Gartner® Magic Quadrant™ for Data and Analytics Governance Platforms
See why Gartner® recognized Salesforce (Informatica) as a Leader.
Informatica
2025 Gartner® Magic Quadrant™ for Data Integration Tools
See why Gartner® recognized Salesforce (Informatica) as a Leader for the 20th time.
Informatica
2025 Gartner® Magic Quadrant™ for Metadata Management Solutions
Discover why Gartner® recognized Salesforce (Informatica) as a Leader.
Commerce Cloud
2025 Gartner® Magic Quadrant™ for Digital Commerce
For an entire decade, Gartner® has named Salesforce a Leader. See why we placed furthest for our Completeness of Vision.
Service Cloud
2025 Gartner® Magic Quadrant™ for the CRM Customer Engagement Center
See why Gartner® named Salesforce a Leader for the 16th year in a row in this year’s Magic Quadrant™ for the CRM Customer Engagement Center.
MuleSoft
2025 Gartner® Magic Quadrant™ for API Management
Salesforce (MuleSoft) is named a Leader in API Management for the 10th consecutive year.
Marketing Cloud
Gartner® 2025 Magic Quadrant™ for B2B Marketing Automation Platforms.
See why Salesforce was named a Leader for the eighth year in a row.
Marketing Cloud
Gartner® 2025 Magic Quadrant™ for Multichannel Marketing Hubs
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Platform
2025 Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms
Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise Low-Code Application Platforms.
Field Service
2025 Gartner® Market Guide for Field Service Management
See why we were recognized for Field Service Management for the second time in a row.
Marketing Cloud
Salesforce named a Leader in the Forrester Wave™: Revenue Marketing Platforms for B2B, Q1 2026
See how Forrester evaluated the 10 most significant B2B revenue marketing platforms providers and why Salesforce was named a Leader.
Commerce Cloud
Forrester TEI B2C Commerce & OMS
See the potential return on investment companies may realize by deploying our B2C Commerce and OMS solutions.
Financial Services Cloud
Financial Services Cloud named a Leader in the 2025 CRM Forrester Wave™ for Financial Services
See how Forrester evaluated financial services CRM providers with retail banking, insurance, wealth and investment solutions to determine how each provider measures up.
Commerce Cloud
The Total Economic Impact™ of Salesforce B2B Commerce
See the potential return on investment companies may realize by deploying our B2B Commerce solution.
Commerce Cloud
The Total Economic Impact™ Of Salesforce B2C Commerce And Order Management
See the potential return on investment companies may realize by deploying our composable storefront solution.
Service Cloud
IDC MarketScape: Worldwide Agentic CCaaS Platforms 2026
Discover why IDC MarketScape named Salesforce a Leader in Agentic CCaaS Platforms and how Agentforce Contact Center unifies humans, AI, and CRM data.
AgentExchange
IDC MarketScape for Worldwide Application & Platform Marketplaces
Learn why IDC Marketscape named Salesforce AgentExchange a Leader.
Platform
IDC MarketScape: Low-code and No-code Developer Technologies 2025
Get the IDC MarketScape: Low-Code and No-Code Developer Technologies 2025 excerpt.
Revenue Cloud
IDC MarketScape: Worldwide Configure Price Quote Applications for Commerce 2024-2025 Vendor Assessment
Find out why the IDC MarketScape recognized Salesforce as a Leader in CPQ for Commerce in their latest report.
Whitepaper
IDC White Paper: The Salesforce AI Economy Forecast
IDC predicts the Salesforce economy, powered by AI, will generate a net gain of $2.02 trillion in worldwide business revenues and 11.6 million jobs worldwide between 2022 and 2028.
Financial Services Cloud
IDC MarketScape: Worldwide P&C Intelligent Underwriting Workbench Applications 2023 Vendor Assessment
See how IDC Marketscape evaluated Underwriting Workbench applications for P&C commercial lines insurers and MGA's, and why Salesforce was named a leader.
Commerce Cloud
The IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment named Salesforce a Leader
See why market awareness, AI, and developer support make Salesforce a Leader in B2C digital commerce.
MuleSoft
IDC MarketScape: Worldwide Business-to-Business Middleware 2024 Vendor Assessment
See why MuleSoft was named a Leader, based on B2B middleware capabilties, electronic data interchange (EDI) support, and revenue earned in B2B integration software/services.
Commerce Cloud
IDC MarketScape: Worldwide Mobile POS Software Platforms for Fashion Retail Vendor Assessment
See why Salesforce was named a Leader for unified, composable omni-channel and highly configurable and extensible solution.
Sales Cloud
Sales Cloud voted #1 in 42 sales grids on G2.
See why Sales Cloud earned praise from SMB, Mid-Market, and Enterprise businesses alike.
CRM
2026 ISG Buyers Guide™ for Customer Relationship Management
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for Customer Relationship Management
Sales
2026 ISG Buyers Guide™ for CRM Sales
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for CRM Sales
Service
2026 ISG Buyers Guide™for CRM Service
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for CRM Service
Platform
2026 ISG Buyers Guide™ for CRM Platforms
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for CRM Platforms
Marketing
2026 Buyers Guide™ for CRM Marketing
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for CRM Marketing
Commerce
2026 Buyers Guide™ for Digital Commerce
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for Digital Commerce
Sales
2026 Buyers Guide™ for PRM
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for Partner Relationship Management
Sales
2026 Buyers Guide™ for Sales Engagement
See why Salesforce is an Exemplary Leader in the ISG Buyers Guide™ for Sales Engagement
Gartner®, Magic Quadrant™ for Analytics and Business Intelligence Platforms, Anirudh Ganeshan, et al. 29 June 2026
Gartner®, Magic Quadrant™ for Master Data Management Solutions, Steve Kennedy, et al., 6 Apr 2026
Gartner®, Magic Quadrant™ for Integration Platform as a Service, Andrew Humphreys, et al. 16 Mar 2026
Gartner®, Magic Quadrant™ for Augmented Data Quality Solutions, Sue Waite, et al., 11 Feb 2026
Gartner®, Magic Quadrant™ for Customer Data Platforms, Lizzy Foo Kune, et al. 26 Jan 2026
Gartner®, Magic Quadrant™ for Data and Analytics Governance Platforms, Anurag Raj, et al., 6 Jan 2026
Gartner®, Magic Quadrant™ for Data Integration Tools, Michele Launi, et al., 8 Dec 2025
Gartner®, Magic Quadrant™ for Metadata Management Solutions, Melody Chien, et al., 19 Nov 2025
Gartner®, Magic Quadrant™ for Digital Commerce, Aditya Vasudevan, et al. 3 Nov 2025
Gartner® Magic Quadrant™ for CRM Customer Engagement Center, Pri Rathnayake, et al. 27 Oct 2025
Gartner® Magic Quadrant™ for API Management, Shameen Pillai, et al. 7 Oct 2025
Gartner®, Magic Quadrant™ for B2B Marketing Automation, Jeff Cohen, et al. 23 Sep 2025
Gartner®, Magic Quadrant™ for Multichannel Marketing Hubs, Audrey Brosnan, et al. 22 Sep 2025
Gartner®, Magic Quadrant™ for Enterprise Low-Code Application Platforms, Oleksandr Matvitskyy, et al. 28 July 2025
Gartner®, Magic Quadrant™ for Sales Force Automation Platforms, Adnan Zijadic, et al. 21 July 2025
Gartner®, Market Guide for Field Service Management, Jim Robinson, Alexandre Oddos, 31 March 2025
These graphics were published by Gartner, Inc. as part of larger research documents and should be evaluated in the context of the entire document. The Gartner documents are available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
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The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
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