Read the latest studies and reports from the world's best known business analysts.

 
 

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Sales Cloud

2023 Gartner® Magic Quadrant™ for Sales Force Automation Platforms

Salesforce is named a Leader in the Magic Quadrant™ for SFA Platforms for the 17th consecutive year.
 
 

Sales Cloud

2024 Gartner® Peer Insights™ Customers’ Choice for Sales Force Automation Platforms.

Salesforce is the only vendor in the Customers’ Choice Quadrant.
 
 

Revenue Cloud

2023 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

Salesforce CPQ is named a Leader in the Gartner® Magic Quadrant™ for Configure, Price and Quote Applications for the 7th year in a row.
 

Service Cloud

2023 Gartner® Magic Quadrant™ for the CRM Customer Engagement Center

Read the 2023 Gartner® Magic Quadrant™ for the CRM Customer Engagement Center report and see how Salesforce was named a Leader with Service Cloud being evaluated.
 
 

Marketing Cloud

2023 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Discover why Gartner positioned us as a Leader in the 2023 Magic Quadrant for Multichannel Marketing Hubs.
 
 

Marketing Cloud

2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Discover why Gartner positioned Salesforce as a Leader in the 2023 Magic Quadrant™ for B2B Marketing Automation Platforms.
 

commerce cloud

2023 Gartner® Magic Quadrant™ for Digital Commerce

See why Gartner has recognized Salesforce as a Leader in Digital Commerce – for the eighth year in a row.
 

Data Cloud

2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Furthest in completeness of vision. Highest in ability to execute. Discover why Gartner® recognized Salesforce as a Leader.
 

analytics

2023 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

See why Gartner named Salesforce (Tableau) a Leader in the Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms for the 11th consecutive year.
 
 

Mulesoft

2023 Gartner® Magic Quadrant™ for API Management

Salesforce (MuleSoft) is named a Leader in API Management for the 8th time in a row.
 
 

platform

2023 Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise Low-Code Application Platforms.
 
 
 

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Sales Cloud

Salesforce is named a Leader in The Forrester Wave™: Partner Relationship Management, Q3 2023

See how Forrester evaluated partner relationship management platforms and why Salesforce is a Leader.
 
 

Sales Cloud

Forrester Consulting: Make CRM the Foundation of Your Customer-Obsessed Strategy

Gain insights on CRM use today and how businesses are investing in customer-centricity tomorrow with this study commissioned by Salesforce.
 
 

Revenue Cloud

Salesforce is named a Leader in The Forrester Wave™: Configure, Price, Quote Solutions, Q2 2023

See how Forrester evaluated our Salesforce CPQ and Salesforce Industries CPQ solutions and why they are both Leaders.
 
 

Revenue Cloud

Forrester Consulting: The Rise of Revenue Operations

89% of businesses will be focused on RevOps in the next 2 years. Read the new research from Forrester Consulting to see why.
 
 

SERVICE CLOUD

Salesforce is named a Leader in The Forrester Wave™: Core CRM Solutions, Q3 2022

See how Forrester evaluated core CRM providers and why Salesforce is a Leader.
 
 

MARKETING CLOUD

Salesforce is named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023

See how Forrester evaluated the 15 most significant cross-channel marketing hubs and why Salesforce was named a Leader.
 
 

FINANCIAL SERVICES CLOUD

Salesforce is named a Leader in the Forrester Wave™ Financial Services CRM, Q3 2023

See how Forrester evaluated financial services CRM providers, and why Salesforce was named a leader
 

AppExchange

Salesforce is named a Leader in The Forrester Wave™: SaaS Marketplaces, Q4 2023

Salesforce AppExchange, the enterprise cloud marketplace for apps and experts, has been recognized as a Leader in The Forrester Wave™: SaaS Marketplaces, Q4 2023 report.
 
 

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IDC White Paper: The Salesforce AI Economy Forecast

IDC predicts the Salesforce economy, powered by AI, will generate a net gain of $2.02 trillion in worldwide business revenues and 11.6 million jobs worldwide between 2022 and 2028.

MARKETING CLOUD

IDC Report: Worldwide Marketing Campaign Management Software Market Shares, 2019: Salesforce and Adobe Battle at the Top, Microsoft and HubSpot Post Strong Gains

In this report from IDC, learn about the key trends, developments and vendors in the market for marketing campaign management solutions.
 

commmerce

The IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023–2024 Vendor Assessment named Salesforce a Leader.

See why business agility, AI, and easy-to-use tools make Salesforce a Leader in B2B digital commerce.

PLATFORM

IDC White Paper: The ROI of Building Apps on Salesforce

Get the IDC white paper, sponsored by Salesforce, that shows how App Cloud delivers 478% ROI.
 

Financial Services Cloud

IDC MarketScape: Worldwide P&C Intelligent Underwriting Workbench Applications 2023 Vendor Assessment

See how IDC Marketscape evaluated Underwriting Workbench applications for P&C commercial lines insurers and MGA's, and why Salesforce was named a leader.
 
 
 

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Sales Cloud, Service Cloud

Ovum Enterprise Case Study: Delivering Exceptional Service Across the Student Lifecycle

See how Pepperdine University improved the student experience with institution-wide CRM with Salesforce.
 
 
 

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Sales Cloud

Sales Cloud is ranked the #1 CRM yet again.

Sales Cloud is still the CRM leader across all customer segments on G2, including SMB, midmarket, and enterprise.
 
 
 

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451 Research, part of S&P Global Market Intelligence

Salesforce Rocks its Customer Success Agenda, Rallies Partners to Hit Growth Targets

451 Research, part of S&P Global Market Intelligence, highlights the Customer Success Group and our Partner strategy as key factors in Salesforce’s path to $50B.

Gartner, Magic Quadrant for Sales Force Automation Platforms, Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood, 5 September, 2023
Gartner, Magic Quadrant for Configure, Price and Quote Applications, Mark Lewis, Dayna Radbill, 11 December 2023
Gartner, Magic Quadrant for CRM Customer Engagement Center, Pri Rathnayake, Wynn White, Drew Kraus, 1 November, 2023
Gartner, Magic Quadrant for Multichannel Marketing Hubs, Rob Brosnan, Tia Smart, Benjamin Bloom, Julia Multedo, Greg Carlucci, 26 September 2023
Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin, 20 September 2023
Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August 2023
Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Benjamin Bloom, Rachel Smith, Adriel Tey, Suzanne White, David Walters, 14 February 2024
Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, Kurt Schlegel, Julian Sun, David Pidsley, Anirudh Ganeshan, Fay Fei, Aura Popa, Radu Miclaus, Edgar Macari, Kevin Quinn, Christopher Long, 5 April 2023
Gartner, Magic Quadrant for API Management, Shameen Pillai, Kimihiko Iijima, Mark O'Neill, John Santoro, Paul Dumas, Andrew Humphreys, Nicholas Carter, 11 October 2023
Gartner, Magic Quadrant for Enterprise Low-Code Application Platforms, Oleksandr Matvitskyy, Kimihiko Iijima, Mike West, Kyle Davis, Akash Jain, Paul Vincent, 17 October 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Forrester, Forrester Wave for Partner Relationship Management, Q3 2023, Hannibal Scipio, 24 July 2023
Forrester, Forrester Wave for Configure, Price, Quote, Solutions, Q2 2023, Robert Muñoz, 6 June 2023
Forrester, Forrester Wave for Core CRM Solutions, Q3 2022, Kate Leggett, 27 July, 2022
Forrester, Forrester Wave for Cross-Channel Marketing Hubs, Q1 2023, Rusty Warner, Xiaofeng Wang, 9 March 2023
Forrester, Forrester Wave for Financial Services CRM, Q3 2023, Alyson Clarke, 15 August, 2023
Forrester, Forrester Wave for SaaS Marketplaces, Q4 2023, Liz Herbert, 4 October 2023

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

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