AI CRM > What is AI CRM? video

Hi, I'm Sydney Sprinkleton, sales rep for The Fun Factory, a candy manufacturer whose forecast has fizzled. Good thing we've got an AI CRM, which is an evolution of traditional CRM.

What is AI CRM?

It connects all of your customer data from multiple sources on one platform, so that teams can use AI to create the best, most personalized experiences. Sweet!

With secure and trusted AI, now every employee across sales, service, commerce, marketing, and IT, can generate and take action on brilliant customer insights instantly —  insights only an AI CRM could spot.

Because AI CRM is monitoring social media trends, I get an alert from marketing that our marshmallows are trending with teens. Time to summon the squad. (horn blowing)

Since we share a unified view of our customer and company data, my coworkers and I can collab fast, turning insights into inspiration. Like repositioning our marshmallows to stressed-out students.

Introducing Power Poofs, the brain-boosting focused-fueling marshmallow. Isla from IT kicks things off by setting up all the automated AI-powered processes that keep team productivity flowing.

Mack from marketing? He uses AI to generate a new product landing page in The Fun Factory's brand voice, while Chloe from commerce generates dozens of search-optimized product descriptions in seconds. Even in Japanese!

Sam from service works with an autonomous agent to calm complaints conversationally. Freeing up Sydney from sales, that's me, to ask my AI agent, which stores are most likely to buy a Power Poofs, and then effortlessly write them personalized emails, inviting them to join the latest candy craze.

And the crowd goes wild. (crowd cheering) Sales are up, and so is productivity.

Such smarties, guys. Empowered employees, across every department, acting on critical customer insights. All thanks to connected data and secure, trusted AI.

One platform with infinite potential: that's AI CRM. (upbeat rhythmic music)