Northern Trains realized 138% ROI with Data Cloud. Learn how.
Get the case study to learn how Data Cloud and Northern Trains drive success.
See how Data Cloud can help drive ROI.
Northern Trains, the second largest train operator in the U.K., was looking for a “better way to go”-- a modern customer experience and better performance post Covid-19. But data issues stood in the way:
- With more than 80 different data sets and systems related to customer experience, Northern was challenged to understand its customers for more targeted marketing and communications.
- Without centralized customer records, customer service agents were challenged to find the right information to respond to passenger inquiries, such as compensation requests for special services.
- Fragmented data and workflows inhibited the Northern’s ability to coordinate services for passengers with partner companies.
Learn how Northern Trains increased ROI.
Find out how Northern Trains used Salesforce Data Cloud to unify passenger records and showcase these business outcomes:
- 138% ROI in 3 years
- Over $1.3M in average annual benefit
- More than 3x increase in customer lifetime value
Data Cloud Unlocks the Full Value of Your Data
Natively built on the Salesforce Platform, Data Cloud powers your Customer 360 apps, Agentforce, and amplifies your existing data lake or warehouse investments to activate real-time insights and intelligent action.
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