Download the new Data 360 pricing guide to understand our flexible pricing options
Download Pricing GuideData 360 Pricing
Activate your data with flexible, transparent pricing options
Power your business with data on your own terms. Whether you prefer flexibility or predictability, we have pricing models that evolve with your unique needs. So you can focus on driving outcomes—not managing costs—with transparent pricing.
Pick the model that’s right for you
Align your investment with your business strategy and budget goals. Choose Credit-based pricing for a flexible, dynamic model that scales alongside your specific consumption, or Profile-based pricing for a predictable, flat-rate model designed for control.
Flex Credits
One simple credit that can be applied towards any Data 360 action
$
500
Per 100k Flex Credits
- Use for any Data 360 action. Credits deducted as you perform actions
- Pay your way- pre-purchase, pay-go, and pre-commit options available
- Seamlessly transfer your Flex Credits between Data 360 and Agentforce
Profiles
Simple, profile-based pricing model with essential Data 360 actions included
$
240
Per 1k Profiles/Year
- Pay per profile - profile-building Data 360 actions are included
- 1 Flex Credit per profile to scale & grow
- Perfect for getting started with CDP Use Cases
Enterprise Profiles
Premium profile-based pricing model with even more Data 360 actions included
$
420
Per 1k Profiles/Year
- Includes everything in Profiles
- 2 Flex Credits per profile to scale & grow
- Data Masking and Ad Audience add-ons
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Pay Only for the Data 360 Actions that Matter
We only charge for actions that deliver business outcomes. Bringing data into Data 360 is free—you pay when you actually use it to drive results.
.
Bring all your data in at no cost
Connect and centralize data from any source with free batch data ingestion and zero-copy integrations.
Extract Intelligence From Unstructured Data
What you pay for:
Unstructured Data Processing — Analyze and extract insights from documents, text, audio, and other unstructured sources
Intelligent Processing — Use advanced, AI-driven processing to interpret, enrich, and derive insights from data
Turn Messy Data Into Unified Customer Profiles
What you pay for:
Data 360 Prep - Clean, normalize, and prepare data for activation
Data 360 Unification - Match & merge customer records across sources
Build Audiences and Activate Across Any Channel
What you pay for:
Segment - Build & manage targeted audience segments
Activate - Send customer data, segments & insights to downstream destinations
Use Data Wherever It’s Needed
What you pay for:
Data Queries - Surface customer insights on demand for teams and agents
Data Zero Copy Sharing - Grant secure, direct access to external sources without duplication or movement
Access Data the Moment It Matters
What you pay for:
Streaming Pipeline - Continuous data flows to Data 360 & downstream actions/systems
Real-Time Pipeline - End-to-end processing at sub-second speed for live customer data
How Data 360 actions are charged: Flex Credits vs. Profile-Based Pricing
Data 360 pricing scales with your usage. Profile-Based Pricing bundles essential Data 360 actions into a flat per-profile cost, while Flex Credits offer a pay-per-use model for total control. See the comparison across plans below:
Comparison Table
Choose the model that fits your business needs.
| Flex Credits $500 Per 100k Flex Credits |
Profiles $240 Per 1k profiles/year |
Enterprise Profiles $420 Per 1k profiles/year |
|
|---|---|---|---|
| Ingestion | Free | Free | Free |
| Process Unstructured Data | Tied to Usage | Tied to Usage | Tied to Usage |
| Prep, Harmonize, & Unify | Tied to Usage | 25 CIs, 25 Transforms | 100 CIs, 100 Transforms |
| Segment & Activate | Tied to Usage | 100 Segments | 500 Segments |
| Query & Share | Tied to Usage | Tied to Usage | Tied to Usage |
| Streaming & Real-Time | Tied to Usage | Tied to Usage | Tied to Usage |
Estimate and monitor your costs
Data 360 Pricing Calculator
Get an estimate of the credits needed and your overall price for Data 360
Salesforce Digital Wallet
Discover near real-time monitoring of your usage data for consumption-based Salesforce products, like Data 360
Frequently asked questions
Salesforce customers can provision Data 360 for free with a limited amount of storage and consumption credits. Visit our Get Started page to learn more and activate.
Customers can use Salesforce Digital Wallet, a free account management tool that gives you near real-time data and tools to monitor and manage how you use consumption-based Salesforce products like Data 360.
How Data 360 usage impacts your billing is dependent on how your Data 360 org is contracted. A Monthly Usage Summary is emailed to your account's billing contact each month. If you are unsure how your org is contracted, please reach out to your account team for clarification.
To get an estimate of the total number of credits and pricing, you can use Data 360's Pricing Calculator
Yes, Profile Pricing simply un-meters the usage types used to form unified profiles and replaces it with a single transparent Profile SKU aligned to how customers plan and measure today. You still use Flex Credits for non-profile based use cases like querying data or unstructured data processing for AI agents. Profiles come with 1 flex credit per profile per year and you can purchase more flex credits as needed with the Flex Credits SKU.
Flex Credits offer the most flexibility and scalability. Profiles offer flat-pricing with predictable billing. Profiles are optimized for customers with profile-based use cases like personalized marketing journeys or proactive service efforts using a unified profile, while Flex Credits scale across any use case. Contact your Account Executive to learn more about what model might work best for your business and use case.
There is no forced migration with this pricing change so current Data Services credit customers can stay on their current pricing model. If you would like to take advantage of Flex Credits or Profile Pricing you will need to swap all of your existing Data Services Credits. Speak with your Account Executive to learn more about the process.
The Data Services rate card can be found here.