Align Marketing and Sales on the Opportunity

Featured Speakers:

Tina Katic-Michalos, Senior Director of Demand Generation, TaskUs
Ruth Bolster, Product Marketing Senior Lead, Salesforce
Gigi Stepanyan, Senior Specialist SE, Salesforce

Opportunity Based Marketing allows marketing and sales teams to close deals faster by aligning their outreach on the opportunity. In this session, you will:

• Understand what Opportunity Based Marketing is and when to leverage it
• Learn strategies for aligning marketing and sales on the opportunity
• Discover how you can use your martech to personalize outreach based on deal status and buying group role