AI agents and answer engines are now part of your audience, not just your tech stack. Marketers need content that works for both humans and the AI systems researching, recommending, and acting on their behalf, without sacrificing control, consistency, or speed.
The brands winning this shift aren't just adding AI tools, they're adopting a new operating model for content: understand what's shaping your reputation (with people and with AI), create it once as structured content, scale it across every market and channel, and optimize continuously, all governed by one foundation instead of five disconnected steps.
Join Contentful to see what that model looks like in practice, and how it works alongside your existing Salesforce and Marketing Cloud stack.
What you'll learn:
- How Contentful complements your existing Salesforce and Marketing Cloud stack
- How to understand and proactively manage how AI represents your brand before a buyer ever reaches your site
- How real teams scale consistent, compliant content across markets, audiences, and channels
Featured Speakers
Pieter Brinkmann
